The new report highlights how as of 2016, Asia-Pacific had the highest number of mobile Internet connections, smartphone users and the highest rate of mobile shopper penetration worldwide, making it the global leader in the field of M-Commerce. Close to half of Internet users there made mobile purchases, almost a double digit percentage over the global average. Nevertheless, room for growth prevails, especially as online purchasing via messaging apps becomes more popular.
China leads both Asia-Pacific and the world regarding mobile shopper penetration. The report underlines how over three-quarters of online shoppers in China have a minimum of one mobile shopping app, the most popular being Taobao, Tmall and JD.com. South Korea is also a top mobile shopping player. M-Commerce exceeded 50% of online retail sales over the last year, stemming from a nearly 100% smartphone penetration rate in specific age groups. India has long overcome this milestone, with mobile shopping also being a future potential interest for over half of non-mobile buyers.
Following the same trend, the Southeast Asian countries of Indonesia, Malaysia, Thailand, Vietnam and the Philippines already utilize mobile devices to access the Internet and make purchases. Indonesia is a prime example where almost all Internet users connected to the Internet through a mobile device as well as that out of those who completed digital purchases, two in three used smartphones to do so in 2016. The report also reveals a contrast to these trends in that Japan's smartphone penetration rate is merely over one-half of mobile users, leaving the share of mobile sales lower in comparison with other emerging markets in the same region.
Key Questions Answered
- What are the top 5 countries in Asia-Pacific by mobile shopper penetration?
- How high is the mobile share of total online retail sales in various countries of this region?
- How is smartphone penetration evolving across Asia-Pacific?
- What are the projections for M-Commerce sales in China, Japan, South Korea, India and other markets?
- Which devices do online shoppers in Asia-Pacific prefer for making purchases over the Internet?
Key Topics Covered:
1. Management Summary
2. Global Developments
5. South Korea
- Alibaba Group Holding Ltd.
- Amazon.com Inc.
- eBay Korea Co. Ltd.
- JD.com Inc.
- Rakuten Inc.
- SK Planet Co. Ltd.
- Tencent Holdings Ltd.
- Yahoo Japan Corp.
For more information about this report visit https://www.researchandmarkets.com/research/lf35j8/asiapacific