NEW YORK--(BUSINESS WIRE)--Perfect Corp. and celebrity social personality, Frankie Grande, partner for the launch of his first signature glam rock male beauty look to be featured in the award-winning augmented reality app, YouCam Makeup. Aligned with the release of Grande’s empowering new single ‘Queen’, the virtual look showcases Frankie’s style from the music video, giving fans an opportunity to instantly engage with Grande’s glamour with a single tap within YouCam Makeup. This unique experience combines beauty and music for an entertaining AR beauty moment that brings the glamour from Frankie’s video to life in the palm of your hand.
The look was created in collaboration with makeup artist, Nikki Fontaine and is heavily influenced by glam rock, a re-emerging trend in the beauty space that embraces a gender-neutral approach to beauty. The introduction of “The Frankie” marks an important milestone in YouCam’s mission to empower beauty lovers around the globe. Grande personifies the YouCam vision with his positive and inspiring stance on beauty.
“Grande’s charismatic personality made him the perfect fit for our inaugural male glam rock look within the app, and together YouCam and Grande hope to reinforce the infinite and inspiring definition of beauty,” says Perfect Corp. CEO Alice Chang.
The ongoing collaboration is set to feature a collection of Grande’s signature makeup looks, with the first look spotlighting a glittering eye and glowing highlights representative of the star’s classic “Frankie” look. YouCam encourages fans to experience the look and share their beauty inspiration within our virtual beauty universe, Beauty Circle, and join in the conversation by posting their best ‘Frankie’ selfie on social media with the hashtag #FrankieHeartsYouCam. Fans can also visit the social star’s website, shinebrightbyfrankie.com, which focuses on sharing his confident, fun-loving spirit and absolute obsession for makeup discovery and self-expression.
“I am extremely excited to have one of my signature makeup looks featured on YouCam Makeup and to be the first male on the app! It is such an honor and brings us one step closer to the ultimate truth that makeup really is for everyone and knows no gender! Shine Bright everyone!” says Grande.
After trying the look in app and sharing your best selfie to social, fans can watch the music video and listen to Frankie’s hit single ‘Queen’ by clicking here. This effort builds upon YouCam’s mission to offer diverse and inclusive beauty offerings within the YouCam Makeup app. The ability for YouCam to bring celebrity beauty looks to life with a one tap AR beauty experience offers fans a unique moment that can instantly empower.
About Perfect Corp.
With over 450 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com