LOS ANGELES--(BUSINESS WIRE)--AIDS Healthcare Foundation (AHF) has launched this week its latest outdoor advertising campaign that promotes condom use and follows the mold of a long line of prior cutting-edge AHF condom billboards. The new “Only Condoms Prevent STDs” billboard features a simple, clear prevention message, yet one delivered in the eye-catching form of a hybrid verbal/pictorial headline—a graphic image of a condom substitutes in for the printed word “condoms.” The billboard campaign will appear in a select number of U.S. cities, including Los Angeles, CA; Miami, FL; and Columbus, OH.
AHF’s new condom campaign is intended to address a dramatic increase in sexually transmitted diseases across the U.S., particularly among young people. In April, Metro News (citing CDC statistics) reported:
“The total combined cases of chlamydia, gonorrhea and syphilis reported in 2015, the most recent year for which data are available, rose to the highest numbers ever in the U.S., according to the Centers for Disease Control.
"In two of three cases, the increases hit double digits: Syphilis cases increased by 19 percent, gonorrhea by almost 13 percent, and chlamydia by nearly 6 percent compared to the prior year.”
The Centers for Disease Control and Prevention (CDC) also noted an estimated 33% increase of infectious syphilis cases from 2014-2016.
“While AHF applauds the advancements that have been made to prevent and treat HIV, rising rates of sexually transmitted diseases across the country continue to support the fact that only condoms prevent the spread of a range of STDs among sexually active people,” said AHF President Michael Weinstein. “We know that many people may think it’s not sexy anymore to continue to promote or use condoms, but what choice do we have when reported cases of STDs continue to increase? We have to deal in reality and these numbers don’t lie.”
AHF’s new outdoor advertising condom campaign will first appear in Los Angeles and will be complemented by a digital media campaign to draw attention to STD rates and condom use as a preventive tool.
To find locations for free STD/HIV screening, visit www.useacondom.com.
AIDS Healthcare Foundation (AHF), the largest global AIDS organization, currently provides medical care and/or services to over 768,000 individuals in 39 countries worldwide in the US, Africa, Latin America/Caribbean, the Asia/Pacific Region and Eastern Europe. To learn more about AHF, please visit our website: www.aidshealth.org, find us on Facebook: www.facebook.com/aidshealth and follow us: @aidshealthcare