IMM Celebrates Record New Business with Five New Clients in Q1

Digital Agency Adds Restaurant, Technology, Fashion and Health Brands to Roster

BOULDER, Colo.--()--IMM, the full-service digital agency with a distinguished track record of innovating and adapting ahead of major industry shifts, had a banner quarter with the addition of five new accounts to the company’s roster of blue-chip brands. The list of new clients spans several industries and includes:

Sphero: a high-growth, connected-toy company that fuses physical, digital, and entertainment experiences to unlock the true potential of play and to inspire tomorrow’s creators
Leota: a popular women’s fashion brand featuring washable, wearable dresses
IGeneX: the health sciences company with the gold-standard test for Lyme Disease and other tick-borne illnesses
Primanti Bros.: a Pittsburgh-based specialty sandwich and pizza restaurant group
magicJack (NYSE:CALL): the telecommunications company that introduced the world to VoIP technology

In addition, IMM has secured new projects through WiSE™ (Wireless Sales Engine), the agency’s sales platform that helps wireless companies drive new sales on a cost-per-gross-add basis.

“I’m proud to be a member of one of the industry’s most talented teams of digital marketing experts, and we are thrilled to have the opportunity to put our collective experience to work on behalf of these brands,” said Sean Baker, IMM’s President. “It’s an exciting time to be at IMM.”

IMM delivers integrated digital marketing campaigns on behalf of its clients, leveraging programmatic media, SEM, paid social, SEO, public relations, UX/UI, and insight-driven content creation.

“We are hyper-focused on driving revenue immediately to solve larger business challenges quickly, and then we test and learn our way into awareness tactics as a function of its contribution to sales. Many brands suffer from a awareness problem, yet we know that sales is the ultimate indicator of marketing impact and success,” Baker continued.

“IMM has a unique way of providing counsel on the specific problem we are trying to solve, while also offering smart thinking around our larger business goals,” said Kristin Beischel, EVP & CMO, magicJack. “It’s clear that IMM is concentrated on the bottom line; something that our entire executive team recognizes as beneficial.”

In 2016, IMM’s parent company, Boulder Heavy Industries, brought on agency veteran Tom Leydon as Chief Marketing Officer to lead the new business efforts across all its portfolio companies. “Current and prospective clients immediately understand the distinctive value proposition that IMM offers: driving sales overnight and building brands over time,” said Leydon. “IMM represents a bright spot in a sea of otherwise ordinary approaches to digital marketing.”

To learn more about IMM, please visit

About IMM

IMM, Ideas Made Measurable, is a full-service digital marketing agency based in Boulder, Colo. IMM focuses on building national marketing programs that get smarter every day and increase in value over time. Founded in 2006, IMM has a distinguished track record of innovating and adapting ahead of major industry shifts. IMM takes a bottoms-up approach to building full-funnel campaigns that leverage advanced paid media, social/mobile and creative strategies.


for IMM
Mandy Melby, 720-867-8818

Release Summary

IMM, Ideas Made Measurable, an award-winning digital marketing agency, has added five new accounts to the company’s roster of blue-chip brands.


for IMM
Mandy Melby, 720-867-8818