BAI Selects William Mills Agency as Agency of Record for BAI Beacon Conference 2017

ATLANTA--()--William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, has partnered with BAI, a non-profit, independent organization providing actionable insights, trusted information and powerful tools to financial services leaders, to raise awareness and encourage industry participation in BAI Beacon 2017.

“Our mission is to give financial services leaders the confidence to make smart business decisions and drive positive change in their organizations. BAI Beacon empowers leaders to connect with experts from inside and outside the industry, collaborate with peers facing similar challenges and explore innovations from the most relevant FinTech companies and solutions providers in the industry,” said Holly Hughes, CMO, BAI. “With William Mills Agency’s deep knowledge and strong industry reputation, we felt they would be a natural fit to raise awareness and engagement with BAI Beacon in 2017.”

BAI Beacon is a unique, immersive, fast-paced 1.5 day conference focused on the key issues and trends across financial services. Leaders gain inspiration to fully capitalize on trends in innovation, from AI, design thinking and customer experience on the front end to cybersecurity and RegTech on the back end.

“We are always looking for innovative organizations and companies who are focused on bringing new ideas to the industry, which is why we are especially looking forward to representing BAI to promote BAI Beacon 2017,” said Scott Mills, President, William Mills Agency. “With our expertise in financial services public relations, we plan to help BAI inspire leaders to move the industry forward and drive positive change.”

About BAI

As a nonprofit, independent organization, BAI delivers the financial services industry’s most actionable insights, enabling leaders to make smart business decisions, every day. We’re passionate about the trusted information and powerful tools that provide leaders with the clarity and confidence needed to drive positive change and move the financial services industry forward. For more information, visit

About William Mills Agency

Celebrating its 40th year, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe and India. For more information, please visit

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LinkedIn: WMA LinkedIn
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Facebook: WMA Facebook


For William Mills Agency
Emily Banks, 404-216-7924

Release Summary

William Mills Agency has partnered with BAI to raise awareness and encourage industry participation in BAI Beacon 2017.


For William Mills Agency
Emily Banks, 404-216-7924