ORANGE, Calif.--(BUSINESS WIRE)--American Advisors Group (AAG), the leading reverse mortgage lender in the nation, today announced the debut of its new television campaign, “Why Not Use It,” starring the company’s national spokesperson, Emmy and Golden Globe award-winning actor, Tom Selleck. AAG collaborated with agency partner Samm Media Production on the new TV commercial. The 120- and 60-second spots began running June 19 across cable and national networks, including ABC, NBC, CBS and Fox.
“Reverse mortgages have been undervalued and underutilized for too long in this country. Senior homeowners should have a way to use their hard earned home equity to help fund their retirement,” said AAG spokesperson Tom Selleck. “AAG’s commitment to getting this message out, as well as their ethical approach to doing business, will ensure more seniors live a more financially secure retirement.”
Since Selleck was named AAG’s national spokesperson in June 2016, the company has worked to increase awareness among senior American homeowners that home equity should be part of comprehensive retirement planning. According to the NRMLA/RiskSpan Reverse Mortgage Market Index, Americans aged 62 and older have accumulated $6.2 trillion in home equity. Based on AAG’s analysis, there are more than 27 million American senior households, aged 62 or older, with equity. That equates to an average of more than $200,000 per household with equity.
“The new campaign direction focuses on the fact that many older American homeowners are struggling to fund their retirement despite the enormous amount of home equity that’s available to them,” said Teague McGrath, chief creative officer for AAG. “Tom Selleck has a deep appreciation of this problem and understands how reverse mortgages could be a critical component in many seniors’ retirement funding. His commitment and enthusiasm to help AAG educate consumers on ways to use their home equity in a responsible, viable way, ensures this campaign’s success.”
The Bipartisan Policy Center projects that over the next 15 years the explosive growth of the nation’s senior population will present unprecedented challenges. Millions of Americans will lack enough savings to fund their retirement and for many seniors the level of savings will be woefully inadequate to cover the expenses of daily living, or to finance long-term services or home modifications necessary to make living at home safe and secure. And, according to the U.S. Government Accounting Office, about half of households 55 and older have no retirement savings. A 2017 study by the Urban Institute concluded that “home equity has the potential to be a major source of financial security for U.S. households.”
A link to the “Why Not Use It” commercial can be found here.
About American Advisors Group
American Advisors Group (AAG) is the nation’s leader in reverse mortgage lending. We are dedicated to helping American seniors convert a portion of their home equity, a largely untapped asset, to help fund their retirement needs.
AAG is a proud member of the National Reverse Mortgage Lenders Association (NRMLA). To learn more about American Advisors Group and reverse mortgage loans, please visit the company’s website at www.aag.com.
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