TORONTO--(BUSINESS WIRE)--For 120 years, Coca-Cola has been proudly refreshing Canadians from coast to coast. This summer, as Canadians come together to mark Canada 150, Coca-Cola is celebrating its Canadian pride and deep roots across the country with several exciting initiatives.
These include a limited edition Canada 150 Coca-Cola mini can, a 60-second commercial developed specially for Canada 150, and a commemorative book that tells the fascinating story of Coca-Cola’s history in Canada.
This summer, Canadians will be able to toast to Canada with commemorative 222 mL mini cans of ice-cold Coca-Cola honouring Canada’s heritage. The cans are designed with a silhouette of a Canadian maple leaf and the official Canada 150 logo against the backdrop of Coca-Cola’s iconic contour bottle.
The 6-packs are available starting now through September (while supplies last) at outlets across the country. This is the first time Coca-Cola has created a promotion using 222 mL mini cans, reinforcing the company’s commitment to help Canadians manage the sugar they consume by encouraging a smaller package option.
“We’re thrilled to join the historic celebration of Canada’s 150th birthday,” said Shane Grant, president of Coca-Cola Ltd. “From our earliest days in the country, Canadians have embraced Coca-Cola. The passion for our brands keeps building as we continue to launch new beverages and package options to meet Canadian tastes.”
Also this year, Coca-Cola Canada will be airing a commercial specifically created to celebrate Canada 150. The ad, titled “The Great Canadian Chase,” showcases the lengths to which two Canadians will go in pursuit of the refreshing taste of an ice-cold Coca-Cola. Their journey takes them from snow-covered mountains in the west to the rocky water’s edge of the east. Watch the commercial here.
Canadian music lovers will recognize the soundtrack “You Belong To Me” from homegrown talent Bryan Adams, from his latest album “Get Up.” The spot began airing in cinemas last Friday and will begin airing nationally on television today, followed by online versions.
“Our new TV commercial does a fantastic job of showing the beauty and breadth of the Canadian landscape as well as the special and enduring relationship between
Coca-Cola and Canadians everywhere,” said Michael Samoszewski, Vice President, Marketing, Coca-Cola Ltd. “With a soundtrack from Canadian Bryan Adams, this commercial is truly made in Canada for Canadians as tribute to the beautiful country we love.”
Canadians also will be able to learn about the fascinating story of Coca-Cola in Canada in the book, “Canada’s Coca-Cola: Refreshing the Nation for 120 Years,” published by Penguin Random House. Through extensive research, archived records and conversations with long-standing associates, this book shares “made in Canada” moments.
The story begins in 1897 when Canada became the first export country for Coca-Cola outside of the United States. Canadians were quick to embrace the great taste of
Coca-Cola, and in 1906 the first plant was set up in Toronto to meet growing demand. It was soon followed by many others across Canada.
Special ties to Canada include the “Thirst Knows No Season” ad campaign in the 1920s, support for the Olympic Games in Montreal, Calgary and Vancouver, and the company’s role in cultural events such as the Canadian National Exhibition. The book recounts many stories that Canadians may not know about, such as Coca-Cola’s sponsorship of The Guess Who and Canadian singer Bobby Curtola in the 1960s. The book, published in French and English versions, can be pre-ordered online now and will be available wherever books are sold from June 20.
Today, Coca-Cola Canada continues its long tradition of supporting local and national partnerships to strengthen communities and help the environment. The company is a proud partner of Boys & Girls Clubs of Canada, Breakfast Club of Canada, Special Olympics, Mompreneurs and WWF Canada, among other groups.
About Coca-Cola Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,200 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Coca-Cola Life®, Sprite®, Fanta®, Nestea®, Gold Peak™, POWERADE®, Minute Maid®, DASANI®, smartwater®, smartwater® sparkling and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca or www.thecoca-colacompany.com.
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