RESTON, Va.--(BUSINESS WIRE)--Avizia, powering system-wide telehealth, today announced the hire of Tycene Fritcher as chief marketing officer. As CMO, Fritcher will position the company to expand the reach of its industry-leading telehealth technology solutions that empower the delivery of care across the healthcare continuum.
Avizia has raised more than $20 million in funding to date to accelerate the company’s enablement of next generation care delivery. Fritcher will lead the effort to consciously scale the Avizia brand and position it for long-term growth.
“The digital health sector—and telehealth, specifically—is in a phase of rapid growth and redefinition,” says Fritcher. “With so many untested and aspirational solutions on the market, I’m delighted to be working with Avizia, which is trusted by eight of the top 10 IDNs in the United States and connects the nation’s leading neurology, psychiatric and pediatric programs.”
“More than 25 percent of US hospitals already rely on Avizia,” says Mike Baird, Avizia CEO. “Now, with Tycene’s leadership, we’ll strengthen awareness of Avizia’s collaborative approach to deploying strategic, system-wide telehealth programs.”
Fritcher has more than 20 years of experience in marketing and a long tenure in the healthcare industry. She comes to Avizia from Solutionreach, where she was the senior vice president of marketing. In that role, she positioned the company for aggressive growth in both ambulatory and acute care settings while overseeing product, partner and customer marketing initiatives.
Fritcher previously served as vice president of marketing for Nextech Systems, an EHR provider serving specialty physicians. Prior to that she was the director of customer and media outreach at Vitera Healthcare, now Greenway Health.
Learn more about Avizia’s market-leading telehealth solutions at www.avizia.com.
Avizia partners with providers to deploy and power system-wide telehealth. To do this, Avizia combines a collaborative approach with a market-leading telehealth solutions suite that scales across the continuum of care. Trusted by eight of the top 10 IDNs in the nation and one in four US hospitals, Avizia empowers providers to deliver unparalleled access and clinical excellence to patients. Visit www.avizia.com.