GLENDALE, Calif.--(BUSINESS WIRE)--NESCAFÉ® Dolce Gusto®, the award-winning single serve coffee and espresso machine, will ignite the ideal coffee start for video game industry leaders, enthusiasts, and media at this year’s Electronic Entertainment Expo in Los Angeles. The brand’s pop-up cafe will be located in the South Lobby of the Los Angeles Convention Center, providing free cups of bold black coffees and frothy lattes from June 13-15, 2017.
With its startup culture and long hours, it’s no surprise that technology ranks among the top 10 coffee-drinking industries. NESCAFÉ® Dolce Gusto® aims to cater to this on-to-go industry by reintroducing what the ideal coffee can be — a customizable, premium cup with high quality ingredients. The brand’s professional-grade pressure-based system likens itself to many of the innovations found at the expo, with its patented smart capsule and state-of-the-art design.
“We understand the beauty of a meticulous process, like the delicate journey from bean to cup,” says Berta Cruz Corominas, Marketing Director, NESCAFÉ® Dolce Gusto®. “This is why we are engaging the E3 community — to help actualize the potential of everyone, particularly this group of innovators, and offer the added vigor needed to never settle and always stay ahead.”
Guests are encouraged to stop by the NESCAFÉ® Dolce Gusto® pop-up café on Tuesday, June 13 and Wednesday, June 14 from 7:00 a.m. – 6:00 p.m. as well as Thursday, June 15 from 7:00 a.m. – 5:00 p.m. for a variety of exquisite, premium coffee selections:
|Specialty Coffee Beverages||Coffees|
|Latte Macchiato||Medium Roast|
|Café au Lait|
In addition to the coffee selections, NESCAFÉ® Dolce Gusto® will also be giving away hot and cold tumblers and hosting a selfie stand with an exclusive Facebook Live integration. Find and follow NESCAFÉ® Dolce Gusto® on Facebook at @DolceGustoUS and #MyDolceGusto.
About NESCAFE® Dolce Gusto
NESCAFÉ® Dolce Gusto is a global brand that redefines the standard of excellence with its professional-grade, pressure-based coffee and espresso machines. The award-winning machines feature two standout designs: Genio 2 and Esperta 2. NESCAFÉ® Dolce Gusto expertly crafts the ideal cup for every brew. With its patented smart pod technology, coffee remains aromatic, rich and regulated due to the 15 bars of professional pressure. From bold, black coffee to rich espressos, spicy chai, frothy lattés or even iced coffee, NESCAFÉ Dolce Gusto can create flavors that are as individual as the coffee drinkers themselves. The customizable Play&Select scroll system determines the size, strength and intensity of each drink. For more information, visit dolce-gusto.us.
About Nestlé USA
Named among “The World’s Most Admired Food Companies” in Fortune magazine for twenty consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2016 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with 2016 sales of $91 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.