CHICAGO--(BUSINESS WIRE)--IRI, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today that it has entered into a strategic relationship with California-based retailer Beverages & More Inc., also known as BevMo! Viewed as the leading specialty beverage retailer on the West Coast, BevMo! has more than 160 neighborhood stores located throughout California, Arizona and Washington, as well as a robust multistate e-commerce business.
In connection with the alliance, IRI will be the preferred insights provider for BevMo! point-of-sale data and the exclusive insights provider for BevMo!’s frequent shopper program (FSP) data and supply chain data. Leveraging this data will enable BevMo! to implement best-in-class consumer activation and dramatically improve its supply chain management. IRI will also provide pricing, promotion and assortment tools to deliver enhanced, actionable insights to BevMo! and its suppliers.
Additionally, beer, wine and spirits manufacturers now have the ability to advertise directly to consumers and drive incremental sales by leveraging the IRI Verified Audiences™, which uses the industry’s most robust set of FSP loyalty data to enable targeted marketing campaigns based on previous purchase behavior and many other attributes. Manufacturers will then leverage IRI Lift™, the industry’s most accurate and only real-time on-line advertising to in-store purchase measurement solution to fully understand the true impact of these highly targeted campaigns.
“This strategic alliance builds upon our ongoing momentum in retail and media and IRI’s deep experience in beer, wine and spirits to help BevMo! and its suppliers capitalize on key business opportunities,” said Piyush Chaudhari, president of the Americas for IRI. “IRI’s unparalleled combination of assets allows suppliers to utilize insights from actual customer purchase behavior to make their marketing campaigns more relevant and effective and empowers BevMo! to further differentiate itself as the leading celebration destination.”
"At BevMo!, we help our shoppers find their perfect drink every day," said Dimitri Haloulos, chief executive officer for BevMo! "It is clear that IRI provides us with the best technology, tools and insights to better understand and cater to our customers' needs. We look forward to working together with IRI and our valued suppliers to connect with our loyal customers to drive growth."
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, PlaceIQ, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. For more information, visit http://www.iriworldwide.com/
BevMo! is the leading alcoholic beverage-lifestyle specialty retailer in the western United States and among the largest in the country. With over 160 stores across California, Arizona and Washington, BevMo! provides a friendly and welcoming environment for competitively priced wine, craft beer, spirits as well as "goes with" products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. BevMo.com enables customers to purchase items online for shipping to homes or offices or for pickup within an hour from their local store. Every BevMo! store features Bevmologists who have been trained and are knowledgeable about the products sold. For more on BevMo! visit www.BevMo.com, Facebook, Twitter and Pinterest.