The research study covers the present scenario and growth prospects of the global intimate apparel market for 2017-2021. The market is segmented on the product (upper innerwear, lower innerwear, and shapewear), end-user (women’s intimate apparel and men’s intimate apparel), and distribution channel (specialty stores, hypermarkets and supermarkets, department stores, and online retails). The market is further segmented based on geography, including the Americas, EMEA, and APAC.
The global intimate apparel market is expected to grow at a steady rate during the forecast period. Consumers are demanding products that are both fashionable and comfortable. The increase in customization of bras is an important driver for the market. The recovery from the recession in 2009 and the rise in demand from emerging economies, especially China, are some other drivers for the market. The vendors are marketing their products to different consumer segments. The leading intimate apparel vendors face tough competition from the designer lingerie outlets, local vendors, and private labels. The intense competition and price wars have adversely affected the profit margins of vendors.
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Technavio consumer and retail research analysts highlight the following three factors that are contributing to the growth of the global intimate apparel market:
- More emphasis on customization of bras to increase consumer base
- Greater demand for plus sizes
- Economic recovery from recession
More emphasis on customization of bras to increase consumer base
Intimate apparel is now not only an essential product but also a fashion apparel. Most of the key manufacturers add new collections regularly to attract more consumers. Intimate apparel is available in multiple colors, patterns, and designs because consumers, especially teenagers, prefer matching their daily clothes with complementary lingerie.
Brijesh Choubey, a lead apparel and textile research analyst at Technavio, says, “Manufacturers are focused on designing products that are consumer-oriented and based on their specific needs. For example, they are manufacturing laser-cut seamless bras, molded t-shirt bras, and strapless bras because these are in high demand among fashion-conscious consumers.”
Greater demand for plus sizes
Obese women generally have bigger busts and prefer wearing bras that minimize their size. This has increased the sales of minimizer bras and other products such as shapewear, which provide a foundation for other clothes. New-age shapewear is pleasant to wear and does not leave any pressure marks on the body.
“The US is the largest market for intimate apparel, and the demand for plus size intimate apparel is high as 34.9% of the population, comprising all age groups, is obese. This has resulted in increased demand for plus size intimate apparel, especially lingerie and shapewear,” adds Brijesh.
Economic recovery from recession
The recovery of the economy has led to a decrease in the unemployment rate, an increase in income, and improvement in consumer confidence. During the recession, the frequency of consumers buying intimate apparel had decreased, and they preferred buying low-priced intimate apparel in bulk. Since then, the intimate apparel market has witnessed intense growth because of increased consumer spending. Consumers are now willing to spend extra on more comfortable, trendy, and fashionable intimate apparel.
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