PHILADELPHIA--(BUSINESS WIRE)--Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, partnered with Rousseau Metal Inc. for the No. 9 Axalta Chevrolet paint scheme. Rousseau will be the primary sponsor featured on the hood of JR Motorsports’ No. 9 car driven by William Byron at Pocono Raceway on Saturday, June 10, 2017.
One of the largest work center, tool box, and shelving system manufacturers in the world, Rousseau has revolutionized the storage solutions industry. For more than 65 years, Rousseau’s well-earned reputation has been built on a philosophy of superior quality, reliability, and service. Rousseau's work centers offer versatile solutions for the market through a complete, distinctive, and personalized approach.
“We are not a one-size fits all company. That’s why those who try Rousseau, stay with Rousseau,” said Charles-Alexandre Pare, VP of Sales and Marketing of Rousseau.
“Both Axalta and Rousseau pride themselves on their innovative technologies, which are key to not only winning in business, but also in racing,” said Michael Cash, President of Industrial Coatings at Axalta. “I look forward to seeing Rousseau on the No. 9 Axalta Chevrolet competing for the winner’s circle.”
The No. 9 Axalta Chevrolet will feature Axalta’s 2017 Automotive Color of the Year, Gallant Gray. Blue and silver flakes that produce a unique sparkle effect combine with rich undertones to add sophistication to the luxurious coating. Gallant Gray is designed to look spectacular on any size vehicle, and will be especially eye-catching on the track at Pocono Raceway.
For updates on the No. 9 Chevrolet, follow @AxaltaRacing on Twitter. For more information on Rousseau, visit www.rousseaumetal.com
Rousseau Metal Inc. has been manufacturing high-quality products for 65 years, earning them a reputation as being among the best in the storage solutions industry. Founded in 1950 with five employees and located in Saint-Jean-Port-Joli, Quebec. With over 350 employees and a 183,000 square-foot plant, Rousseau is recognized as having some of the highest quality equipment on the market. Rousseau’s various product lines scale to company’s specific needs and evolve as their business grows. For more information, visit www.rousseau-automotive.com
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the over 13,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn.