LEAWOOD, Kan.--(BUSINESS WIRE)--AMC Theatres® is raising a pint and toasting to its 250th adult beverage concept location with the opening of MacGuffins, AMC’s branded adult beverage concept, at AMC DINE-IN Levittown 10 in Levittown, NY. The newest MacGuffins location represents multiple milestones, including the first MacGuffins to open in the state of New York.
The 250 mark also signals AMC’s continued dedication to its proven, popular guest-friendly amenity strategy, which includes more food and beverage choices, better on-screen presentation experience and of course, its plush, power recliner seating.
The 250-plus locations now serving beer, wine and cocktails, means more than 1/3 of all U.S. AMC locations now offer this popular option. The rise in locations has been significant, as the Company offered adult beverages in less than 10 locations just seven years ago.
“The overwhelmingly positive guest response and success of MacGuffins has led to a continued acceleration of our deployment plans nationwide," said George Patterson, Senior Vice President, Food & Beverage, AMC Theatres. "Whether it's a glass of wine on a date night, a beer with the guys, or a ladies’ night out for one of our AMC Movie Feature Drinks, MacGuffins is making the experience more appealing to our guests and is one of the many ways AMC is driving more movie-going frequency.”
AMC DINE-IN Levittown 10 is the first AMC DINE-IN Express Pick-Up in New York. Guests can choose from a variety of delicious menu options and take it to their seat to enjoy during the show. With the addition of MacGuffins, guests can now also indulge in a glass of wine, beer or cocktail along with their dinner and movie.
This year at AMC’s locations with an adult beverage concept, guests who are at least 21 with an ID can enjoy a drink inspired by their favorite summer movie. The current featured drink is The Gauntlet, with a new drink and Party Ball cup inspired by ROUGH NIGHT launching next week. As each drink rolls out, details about that drink can be found here: amctheatres.com/drink-specials.
About AMC Entertainment Holdings, Inc.
AMC (NYSE:AMC) is the largest movie exhibition company in the U.S., in Europe and throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smart phone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the # 1 theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Spain, Sweden and UK & Ireland. For more information, go to www.amctheatres.com.