DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Kitchen Purchase Behaviour Consumer Insight Report No.2" report to their offering.
This report investigates the motivating factors which lead to the decision to purchase a complete new kitchen. Multi-family households, the ageing demographic, flexible working conditions, the space available, even the TV programmes watched, all influence the way in which today's consumer wants to use their kitchen space and the different requirements they have for their new kitchen.
The research took a step back from the actual purchase process in order to explore the way UK homeowners cook, store their groceries, work, socialise and relax in their kitchens. It investigates how family circumstances and household demographics, multi-functional space issues and emerging smart technologies can impact on how kitchens are planned and which products are purchased.
The results of this research were used to produce 6 different kitchen consumer profiles to aid manufacturers and retailers of kitchen products in identifying their target market and creating a structured approach to product development and marketing communications.
The research findings give a fascinating insight into people's diverse requirements for their individual kitchens and highlight a number of opportunities for innovation and growth for kitchen product brands.
Key Topics Covered:
Section One - Motivating factors behind a complete new kitchen
Section Two - Factors taken into account when planning a new kitchen
Section Three - Planning and Design
Section Four - Choice of Items
Section Five - Smart Kitchens
Section Six - Kitchen Activities
Section Seven - Kitchen Consumer Profiles and infographics
For more information about this report visit http://www.researchandmarkets.com/research/wknhwc/kitchen_purchase