DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Television Advertising Market Report & Forecast 2017-2022" report to their offering.
Global television advertisement market reached a value of around US$ Billion 232 in 2016, exhibiting a CAGR of around 6.8% during 2009-2016.
In spite of the competition from new media platforms, television is expected to remain as the largest advertisement segment. Moreover, the increasing penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle-East, China and India is also expected to drive the television advertisement market in these regions, thereby facilitating the overall growth of the global television advertisement market.
The report has segmented the market on the basis of service type. Currently, terrestrial TV networks dominate the market, accounting for the majority of the total global share. Terrestrial networks are followed by multi-channel and online television segments. Online television currently represents the fastest growing segment. The report has also segmented the market on the basis of industry, listing the key industries which are actively using television advertising.
Some of the key global players operating in this market are CBS, Comcast, News Corporation, Viacom and Cox Communications.
Key Topics Covered:
1 Research Methodology
2 Executive Summary
4 Global Advertising Market
5 Global Television Advertising Market
6 Global Television Advertising Market: Competitive Landscape
For more information about this report visit http://www.researchandmarkets.com/research/95px58/global_television