RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Charles & Colvard, Ltd. (NASDAQ: CTHR), the original and leading worldwide source of created moissanite, today announced its collaboration with the American Gem Society (AGS) to raise awareness for moissanite. For the first time, the American Gem Society now recognizes moissanite on its website https://www.americangemsociety.org/en/moissanite.
The American Gem Society is the leading organization helping protect the jewelry-buying public from fraud and false advertising. Since 1934, they have dedicated themselves to consumer protection, ethical business practices and the development and maintenance of superior gemological skills and knowledge.
Moissanite is a lab-created, eco-friendly gemstone that competes with diamond for share of wallet. Its high quality and unique chemical structure elicits unrivaled fire and brilliance. With a refractive index of 2.65-2.69, it exhibits more brilliance than diamond and is among the hardest minerals on the earth with a 9.25 on the MOHs hardness scale. Moissanite is a new approach to jewelry for a new century.
Due to a growing demand for lab-created, ethically sourced gemstones, moissanite is increasingly becoming an option for the socially conscious, value-driven consumer. “We are pleased to recognize moissanite on our website and diversify our gemstone portfolio. We will also be publishing an article on moissanite in our consumer enews Brilliance in an upcoming issue, as well several features in our social media. Our goal is to be a resource for consumers on gemstones, and information on moissanite plays an important role in that mix,” said Katherine Bodoh, CEO of the American Gem Society and AGS Laboratories.
“We’ve been members of AGS for 17 years and are excited to continue our longstanding relationship with the organization. Their role in protecting and educating consumers is critical to helping consumers distinguish moissanite from other clear gemstones such as diamond, white sapphire and cubic zirconia,” said Charles & Colvard President and CEO Suzanne Miglucci. “In adding moissanite to their website, AGS is addressing a market need for more information on lab-created gemstones for consumers thinking beyond traditional choices.”
Forever One is the epitome of created moissanite. It’s a socially responsible, luxurious fine jewelry option for the consumer who is thinking beyond traditional choices. To find a local jeweler selling Charles & Colvard Created Moissanite, visit where to buy. For wholesale purchases, please see our list of authorized distributors.
For more information on Charles & Colvard Created Moissanite, please visit www.charlesandcolvard.com.
About Charles & Colvard, Ltd.
Charles & Colvard, Ltd., based in the Research Triangle Park area of North Carolina, is the original creator and leading source of Forever One™, Forever Brilliant® and Forever Classic™ moissanite gemstones for fine jewelry. Moissanite is unique, available in three color grades (colorless, near-colorless and faint color) and produced from silicon carbide (SiC) crystals. Charles & Colvard Created Moissanite® is sold with a Limited Lifetime Warranty to wholesale distributors, manufacturers, retailers, TV shopping networks, and designers as loose stones or set in a wide variety of quality metal setting options. Charles & Colvard, Ltd. also sells direct to consumers through its wholly owned operating subsidiary, charlesandcolvard.com, LLC and through third-party marketplaces. Charles & Colvard, Ltd.’s common stock is listed on the NASDAQ Global Select Market under the symbol “CTHR.” For more information, please visit www.charlesandcolvard.com.