2017 Halo Awards Honor Top Social Good Initiatives

Companies and Nonprofits Recognized at Engage for Good Conference

CHICAGO--()--Campaigns that helped families conduct home fire drills, motivated tens of thousands of millennials to vote, delivered millions of breakfasts to food insecure children, and provided safe drinking water to school children in Kenya -- all while building stronger businesses -- were among the initiatives honored at the 15th annual Halo Awards.

Twenty category-specific winners were selected out of more than 100 entries by Engage for Good (formerly the Cause Marketing Forum) at its annual conference.

In addition, Allstate, America’s largest personal lines insurer, and WE, a nonprofit focused on youth civic engagement and international development, each received a Golden Halo Award, the company’s highest honor, for their long-records of achievement at the intersection of profit and purpose.

Case studies of each winning campaign and profiles of the Golden Halo Award winners can be found at http://engageforgood.com/halo-awards

“Once again Halo-winning campaigns rose to the top by effectively communicating cause-related messages while measurably building a better world and the bottom line,” said Engage for Good President David Hessekiel.

This year’s Halo Award-winning campaigns were:

Digital Category
GOLD: Call of Duty Personalization Pack: Activision Blizzard & Call of Duty Endowment
SILVER: Moana - Wayfinding With Code: The Walt Disney Company & Code.org

Education Category
GOLD: Moana - Wayfinding With Code: The Walt Disney Company & Code.org
SILVER: Igniting Youths' Passion for STEM: HughesNet and 4-H

Employee Engagement Category
GOLD: Xylem Watermark: Xylem, Inc.
SILVER: Viacommunity: Viacom

Environmental/Animal Category
GOLD: Centennial Essentials: REI Co-Op & National Park Foundation
SILVER: Petfinder 20th Anniversary: Nestle Purina & 20 Rescue Shelters

Health Category
GOLD: Cycle for Survival: Ten Years of Impact: Equinox & Memorial Sloan Kettering Cancer Center
SILVER: Prescription for Good: Watertree Health & Make-a-Wish

Message-Focused Category
GOLD: Home Fire Drill Day: Nationwide & Safe Kids Worldwide
SILVER: Rock the Vote: iHeartMedia, Funny or Die & Rock the Vote

Point of Sale Category
GOLD: Give Big for Kids: Big Lots & Nationwide Children’s Hospital
SILVER: Hunger Is: Albertsons Companies Foundation & Entertainment Industry Foundation

Social Services Category
GOLD: The Judgement Free Generation: Planet Fitness, BGCA, STOMP Out Bullying
SILVER: Hunger Is: Albertsons Companies Foundation & Entertainment Industry Foundation

Transactional Category
GOLD: Follow the Liters: LifeStraw
SILVER: #ShareYourEars: Walt Disney Parks and Resorts & Make-A-Wish

Video Category
GOLD: Impact of a Wish: WestJet & Make a Wish Canada
SILVER: Here to Stay: Spotify & Kealing Middle School

About Engage for Good

Engage for Good, producer of the Engage for Good conference and Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work engaging employees and consumers around social good and cause-related marketing efforts.

A wealth of information on cause marketing, corporate social impact programs and Engage for Good’s offerings can be found at http://www.engageforgood.com


Engage For Good
Megan Strand, 360-977-3343

Release Summary

The 2017 Halo Awards were announced in Chicago at the Engage for Good Conference. The award honors top social good initiatives and top corporate and nonprofit brands doing well by doing good.


Engage For Good
Megan Strand, 360-977-3343