LOS ANGELES & NEW YORK--(BUSINESS WIRE)--OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced significant growth in its mobile business, recording 191% growth in revenue year-over-year from Q1 2016 to Q1 2017. OpenX also added more than 75 new relationships with mobile publishers, leading app developers and mobile-first DSPs in the last year to increase both supply and demand in mobile app.
“Mobile is driving programmatic growth worldwide, and a key factor in that growth is monetizing mobile apps,” said Maggie Mesa, vice president of mobile business development at OpenX. “We spent the last year and a half investing deeply in solutions that support the changing monetization goals of the rapidly growing app community. By introducing support for a number of formats such as Rich Media and video for app developers, and strengthening several key relationships with mobile powerhouses, our technology is mobile optimized and app developers can rely on OpenX to successfully monetize their content.”
Mobile growth at OpenX was accelerated by the maturation of its Bidder for Apps product, increased support for engaging mobile ad formats like Rich Media (MRAID), interstitial and in app video, and the expansion of relationships with several of the industry’s largest mobile-first DSPs. With more than half of the company’s total traffic now coming from mobile web or app inventory, OpenX is definitively a mobile-first company.
“With mobile an increasingly important avenue for companies that create content, our top priority continues to be providing our publisher partners with the best tools and technology for monetizing that content,” said Jason Fairchild, CRO and co-founder at OpenX. “We’ve invested significantly in transforming our industry-leading desktop/display technology to a complete mobile solution that gives premium publishers and app developers access to the most reliable and trusted way to maximize revenue at scale.”
OpenX Mobile also remains ranked as one of the highest quality sources of mobile app industry worldwide, according to Pixalate’s Global Seller Trust Index.
“Working with the OpenX yield team we increased our CPMs and ad spend with OpenX Mobile by over 200% since integrating them into our stack last year,” said Yasi Samimi, manager of monetization, programmatic at TuneIn. “The insights and recommendations offered by our technology partners play a significant role in the way we shape our overall monetization strategy, and over the course of our relationship OpenX has proven to be a trusted partner in helping us achieve our monetization goals.”
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.