LOS ANGELES--(BUSINESS WIRE)--HUE for Every Man announced today their partnership with R&B/Soul singer Maxwell.
HUE for Every Man offers a line of men’s premium grooming products. HUE is formulated to meet the needs of an evolving and underserved multicultural and polycultural market. HUE’s 21st Century approach to men’s grooming fused with natural ingredients allows their products to work for EVERY man regardless of hair and skin type.
HUE transcends beyond grooming, style, and fashion into a much bigger story, that of today’s modern gentleman celebrating all men of every hue.
The founders of HUE, Jessica Estrada and Kyle Frazier, chose to partner with Maxwell not only to represent their brand but also as a partner in the Company because he embodies all of the qualities and values the brand stands for: successful, fashionable, well-groomed, traditional and most importantly philanthropic. Maxwell exemplifies all of these qualities not just as a performer but in his everyday life as well.
Maxwell has had a busy past 12 months. In addition to teaming up with HUE for Every Man, this past July he released his much-anticipated “blackSUMMERS’night,” the second installment of his musical trilogy encompassing his 20+ year career. The album garnered praise from Rolling Stone, SPIN, Complex, NPR and more. The album earned him his third Grammy (Best R&B Song for “Lake By The Ocean”), an NAACP Image Award for Outstanding Male Artist and a Soul Train Award (Best R&B Soul Male Artist).
“I am thrilled about my partnership with HUE for Every Man. I chose to embark on this journey with HUE not only because I use their products in my daily grooming routine but because I believe in their brand vision. HUE makes quality products for men of ALL hues. I am proud to represent HUE for Every Man as Brand Ambassador,” said Maxwell.
According to 2014-2019 Nielson Pop-Facts demographics, multicultural consumers are the fastest growing segment of the U.S. population. Already over 120 million strong and increasing by 2.3 million per year, multicultural/polycultural populations are the growth engine of the future in the United States.
The current product offering is a pomade, shampoo, conditioner, a shave therapy and an awakening mist—all formulated with natural botanicals specifically suited for ALL skin types.
HUE is honored to support Maxwell and his philanthropic efforts as a Board Member with Artists for Peace and Justice. The mission of the foundation is to support communities in Haiti through programs in education, healthcare and dignity through the arts.
Expect to find HUE for Every Man in many fine retailers and specialty stores across the country.
It’s currently available online at http://www.HueForEveryMan.com, and at 100+ premium barbershops in the U.S. and apothecaries in six foreign countries.