MIAMI--(BUSINESS WIRE)--INVIVO Media Group, the nation’s premier Latino live music experience company, has entered into a multi-year agreement with iHeartMedia to present RUMBA Bash. The new live music event series, hosted by INVIVO Media Group and iHeartMedia’s Rumba 100.3, will celebrate the best of Latin music with annual events in Orlando, Jacksonville and Tampa.
The first-ever RUMBA Bash will take place on Sunday, June 25 at 7:00 PM ET at Orlando’s Amway Center with performances by Latin music phenomenon Ozuna, a 2017 Billboard Latin Music Awards Best New Artist nominee, and Latin Trap music sensation Bad Bunny, with more special guests to be announced. Tickets are now on sale at INVIVOLive.com and Ticketmaster.
“INVIVO Media Group is honored and excited to partner with iHeartMedia to present premium live music experiences like RUMBA Bash” said Vincent Cordero, INVIVO Media Group co-founder and CEO. “We are thankful to iHeartMedia for embracing our mission to transform and elevate the Latino live music industry to better serve fans and artists.”
“We are very excited to be working with Invivo on Rumba Bash,” said Linda Byrd, President of iHeartMedia’s North Florida Region. “They are already proving to be a terrific partner and we are thrilled to partner with them on more events to come.”
Details for the 2017 Jacksonville and Tampa RUMBA Bash events will be announced at a later date.
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.
About INVIVO Media Group
INVIVO Media Group is a privately-held 360 brand and business amplification company, including live music promotion, talent commercial partnership development and strategic media consulting, with a core concentration on the U.S. Latino and Latin American marketplaces.
Co-founded by Chief Executive Office, Vincent Cordero and President Live Events, David Torres, INVIVO Media Group is driven by its mission to help revolutionize, elevate and scale the U.S. Latino and Latin American live music industry. INVIVO Media Group’s core vision pillars are: to create premium live music experiences; expand the reach of music artists to new fans across the world; and drive media industry prioritization of Latino artists and fans.
INVIVO Media Group is well positioned in our expanding experiential economy, to serve the growing Latino marketplace that spends 100% more on live music than the general public. In its first year, INVIVO Media Group is expected to produce and sell 100 premium live music events across the U.S., which will make it a Top-2 U.S. Latino live music promotions company and one of the country’s Top-40 live music promoters in tickets sold. For more information, log on the INVIVOLive.com.