Augmented Reality Is Gaining Traction in the Enterprise Market, According to Tractica

Key Use Cases Include Collaborative Office Tools, 3D Modeling, Desktop Replacement, B2B Sales Tools, Field Service, Plant Maintenance, Retail, Healthcare, and Education

BOULDER, Colo.--()--After struggling for a number of years to find its place, augmented reality (AR) is now in a period of strong innovation and market development, with a proliferation of use cases across consumer and enterprise markets alike. According to a new white paper from Tractica, enterprise use cases are rapidly evolving, using mobile AR on smartphones and tablets as well as new capabilities in smart glasses.

Tractica believes that the industry is on the cusp of sustainable market adoption of AR, both for consumer and enterprise use cases. In Tractica’s white paper, which is available for free download on the company’s website, the market intelligence firm assesses the key use cases that will drive enterprise market adoption, including the following:

  • Collaborative Office Tools
  • 3D Modeling for Design, Architecture, and Animation
  • Desktop Replacement
  • Retail
  • Business-to-Business Sales tools
  • Plant Maintenance
  • Field Service
  • Healthcare
  • Education

Tractica’s white paper, “Enterprise Use Cases for Augmented Reality”, covers the market for enterprise AR, providing key use cases where AR will have a positive impact. The use cases include collaborative office tools, 3D modeling for design, architecture and animation, desktop replacement, retail, healthcare, education, plant maintenance, field service, and B2B sales tools. These trends are based on the ongoing research and analysis that form part of Tractica’s User Interface Technologies Advisory Service. This white paper is published in partnership with Augmented World Expo 2017, which is being held in Santa Clara, California from May 31 to June 2, 2017. A full copy of the white paper is available for free download on Tractica’s website.

About Tractica

Tractica is a market intelligence firm that focuses on human interaction with technology. Tractica’s global market research and consulting services combine qualitative and quantitative research methodologies to provide a comprehensive view of the emerging market opportunities surrounding Artificial Intelligence, Robotics, User Interface Technologies, Wearable Devices, and Digital Health. For more information, visit or call +1.303.248.3000.


Clint Wheelock, +1-303-248-3000

Release Summary

Augmented reality use cases are expanding into the enterprise market, utilizing smartphones and tablets as well as new capabilities in smart glasses.


Clint Wheelock, +1-303-248-3000