MIAMI & MINNEAPOLIS--(BUSINESS WIRE)--Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that includes UDN (Univision Deportes Network), the most-watched Spanish-language cable sports network and preferred destination for fútbol fans in the U.S., today announced its partnership with leading social impact agency, Force Multiply (based in Minneapolis), the pioneers of uniting celebrity/athlete influencers with brands and non-profits in their collective social and community impact efforts. The collaboration between UCI’s Sports division and Force Multiply aims to build on UCI’s corporate social responsibility platform, “Univision Contigo,” which is focused on empowering and enabling communities to build strong minds, promote healthy habits and celebrate diversity.
“As one of the leading sports brand in the U.S., we look forward to heightening our focus on social good efforts through a sports lens in partnership with Force Multiply, an agency that brings decades of experience in shaping and driving meaningful social change. This partnership builds on Univision’s commitment to empowering our communities through a series of initiatives,” said Juan Carlos Rodriguez, president, Univision Deportes.
Through the collaboration, Univision Deportes and Force Multiply will assemble key participants and investors, sports icons and influencers, non-profits and UCI’s talent to align efforts in the launch of two initiatives:
- “Por el Amor al Deporte,” a program that aims to recognize and celebrate those individuals that leverage sports as a vehicle for social change.
- A program aimed at fast-tracking and uniting with likeminded organizations to create real social change through the power of sport. This will involve Univision Deportes and Force Multiply leveraging UCI’s multi-platform assets across digital, television and radio, as well as community events.
“We are proud to partner with Univision Deportes to help advance their unwavering commitment to spark positive social change,” said Lou Raiola, Founder and CEO, Force Multiply. “Leveraging the position they have established as a large and growing force in sports media, Univision Deportes, along with their large and passionate fan base, is well positioned to have a marked impact on the communities they serve. In support of this effort, we are pleased to lend our three decades of uniting stakeholders and their respective passions and areas of purpose to bring about positive social change across North America in unique and impactful ways.”
Likeminded sports properties, high-profile teams and athletes, sports brands, national governing bodies, and others to be announced soon, will join the Univision Deportes and Force Multiply partnership in a collective effort to address social change through the vehicle of sports.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 91% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 85% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Local Media, which owns and/or operates 59 television stations and 64 radio stations in major U.S. Hispanic markets and Puerto Rico; and Univision Now, a direct-to-consumer, on demand and live streaming subscription service. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes two cable networks: news and lifestyle English-language network FUSION TV and UCI’s interest in El Rey Network, a general entertainment English-language cable network; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; Uforia, a music application featuring multimedia music content; as well as a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and social justice (FUSION.net), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company’s interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.
About Force Multiply, Inc.
Force Multiply, based in Minneapolis, is a cause marketing, social impact agency that inspires real, meaningful social impact on a global scale. With decades of experience in the entertainment, sports and non-profit segments, the company uniquely unites celebrity influencers with forward-thinking companies and non-profit cause organizations. Through the creation of these non-traditional alliances, Force Multiply designs and executes cause-related events and experiences, marketing campaigns and original content for consumers and communities that drive social change – for good. Force Multiply was founded by Lou Raiola, who brings more than 30 years of experience in championing causes that inspire social good through sports, entertainment and pop culture. Raiola and his firm have become the go-to resource when it comes to creating the unlikeliest of partnerships between the business and non-profit worlds. For more information about Force Multiply, please visit www.force-multiply.com