CARY, N.C.--(BUSINESS WIRE)--Thanks to BrightDoor™, marketing pros in apartment housing will get their first opportunity to touch the future—quite literally—at the 2017 National Apartment Association (NAA) Education Conference & Exposition in Atlanta on June 21-24. BrightDoor will introduce to attendees its Kiosk and Mobile applications at NAA Booth #1745, marking the first time that apartment housing executives can get a firsthand look at technologies already proven successful in marketing single-family real estate and student housing.
“NAA provides the perfect stage to explore how our Kiosk and Mobile apps can help apartment sales and marketing pros engage prospects in entirely new ways,” said BrightDoor CEO Michael Worthington. “In the rush to execute traditional integrated marketing programs, the on-property experience often gets ‘short shrift.’ And that’s right where our Kiosk and Mobile apps come in.”
Kiosk and Mobile apps from BrightDoor, along with the company’s own customer-relationship management (CRM) software, have established track records in student housing and residential real estate, with customers that include American Campus Communities, Crescent Communities and Timbers Resorts. Worthington said that BrightDoor’s established markets often share a common marketing DNA with apartment housing.
“The keep-them-up-at-night problems that marketers in our industry encounter—generating leads, creating true differentiation, staying in front of prospects, engaging them during on-property tours—are pretty universal,” he said. “So, our goal at NAA is to help apartment housing professionals discover an appreciation for how BrightDoor can eliminate those headaches.”
Targeted at on-property leasing agents and “self-service” interactive touchpoints, BrightDoor Kiosk unifies all apartment amenities and residences in one easy-to-use touchscreen application.
“Kiosk is a perfect fit for medium-to-large-scale apartment communities that need a centralized way to showcase their amenities as well as quickly match renters with residences that meet their needs and budget,” Worthington explained.
Designed around mobile lead generation and engagement, BrightDoor Mobile offers several native app-only capabilities. Mobile puts the client’s brand, amenities, residences and promotions directly in the hands of prospective renters.
“With BrightDoor Mobile, you can cost-effectively establish an app-store presence, track your renters’ interests and deliver targeted, location-based messaging with Beamly™ Beacons [iBeacons™] during property tours,” Worthington said. “We’re talking about solutions that go way beyond the boundaries of today’s responsive websites.”
Designed with compatibility in mind, BrightDoor can easily connect with existing property management solutions. With a well-documented API and Zapier support, custom integrations with internal corporate systems and third-party platforms are possible.
“Our core mission has always been to provide real estate professionals the best technology tools to, as we put it, ‘sell more real estate faster’,” added Worthington. “We look forward to showing apartment rental professionals how they can do precisely that.”
Established in 2005 and based in Cary, N.C., BrightDoor™ was founded on a singular premise: With superior technology tools in their hands that were tailored for their unique needs, real estate sales and marketing professionals could reach untold (and yet-untapped) potential. The company serves a broad array of real estate clients in the U.S. and throughout North America. Its clients include single and multifamily developers, home builders, and national brokerages, and its client roster includes brands such as American Campus Communities, Crescent Communities, Coldwell Banker Advantage, Fairmont Hotels & Resorts, Kitson & Partners, and Timbers Resorts.