LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent global electronic cash register (ECR) market report. This research report also lists nine other prominent vendors that are expected to impact the market during the forecast period.
ECRs offer several benefits to businesses such as tracking customers' transactions, maintaining databases of goods and speeding checkout times. ECRs are easy to use and help in accurately tracking transactions. Some ECRs are available for a low cost and yet have improvised functions such as checking product prices, recording sales, calculating bills and change, and printing customer receipts. The register includes a software that keeps track of transactions, which is relatively lower in cost compared with POS systems with ECRs offered by companies.
Competitive vendor landscape
The ECR market is dominated by many players such as Toshiba, Sharp, CASIO, and Dell. The competition in the market is intense as the key players have a strong foothold in the market. Vendors are trying to upgrade their technologies to remain competitive in the market. The company presented its broad portfolio of services and solutions to enhance the shopping experience of customers.
“A major concern for ECR vendors is the popularity of card reader vendors such as Square and PayAnywhere that provide terminals at a lower cost and charge merchants less. The competition from substitutes is becoming more intense as some of the leading retail and hospitality centers are adopting card payment services,” says Navin Rajendra, an industry expert in computing devices research from Technavio.
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Top five ECR market vendors
Toshiba
Toshiba is one of the top 100 world's largest companies. Toshiba owns a range of Toshiba TEC ECRs. All the products offer quality, reliability, and low cost of ownership. The devices are used across a wide variety of retail and food service environments. They are designed for small-scale general retail and hospitality environments.
Sharp
Sharp mainly manufactures and sells telecommunication equipment, electric and electronic application equipment, and electronic components. The company offers a wide range of products that include electronic components. Sharp offers various ECR models that help in reducing operator errors.
CASIO
CASIO is a multinational consumer and commercial electronics manufacturing company. It offers products such as cash registers and handheld terminals. The company offers ECRs that include SE-G1, SE-S700, PCR-T273, PCR-T500, SE-S10, and SE-S400. Its ECRs have LCD displays, different back-light colors, printers, and compact flash cards for data backup and recovery.
Dell
Dell develops, sells, repairs, and supports computers with related products and services. In 2003, Dell entered the ECR market targeting the retail segment. The company entered the ECR market with its new products as low-cost alternatives to expensive POS systems. Its products connected retail desktops, servers, storage, and networked products.
Olivetti
Olivetti manufactures various products that include printers, calculators, POS touchscreens, cash registers, and retail printers. It also provides services to its customers. In the retail segment, the company offers POS touchscreens, cash registers, and retail printers.
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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