LIVONIA, Mich.--(BUSINESS WIRE)--Valassis, a leader in intelligent media delivery, encourages consumers to not only look at the names and faces of missing children featured on its Have You Seen Me?® program, but to also Rock One Sock this month – all to raise awareness of this cause.
As National Missing Children’s Day nears -- commemorated on May 25 each year -- Valassis joins forces with the National Center for Missing & Exploited Children (NCMEC) on its campaign, Rock One Sock, a national effort to show support for missing children and their families. The Have You Seen Me? program delivers hope to missing children and their families each week. Featured across the company’s RedPlum® and Clipper products in print, digital and via The Have You Seen Me? app available in the App Store®, it empowers the American public to help in the search for missing children.
Here’s how the #RockOneSock campaign works:
- WEAR – Wear one sock and take a picture or video to show how you rocked that sock.
- SHARE – Post it to social media using the hashtag #RockOneSock.
- CARE – Join the Valassis team and donate to NCMEC. Challenge friends to do the same.
“Rock One Sock draws attention to a cause that we have embraced since 1985,” said Victor Nichols, Valassis CEO. “Our team is passionate about making a difference in the lives of searching families and missing children. Join the Rock One Sock campaign in May, support the cause and let no child be forgotten.”
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.