BOSTON--(BUSINESS WIRE)--ACG Boston, the premier member-based association in New England helping middle-market M&A professionals build and maintain trusted networks, has selected BackBay Communications as its marketing and PR agency partner. Integrated financial services marketing and communications firm BackBay will provide support for ACG Boston and its signature DealFest Northeast event, among others.
ACG Boston serves members across New England including private equity investors, intermediaries, corporate development professionals, lenders, and deal related advisors, all who are directly involved in M&A transactions. With 14,000 professionals worldwide, ACG ensures members have strong local networks with global reach. ACG Boston facilitates over 30 local events each year, allowing members to forge relationships and keep abreast of essential current industry content. ACG Boston’s upcoming DealFest Northeast, taking place June 7-8 in Boston, is the largest M&A event in the northeast and brings together over 600 middle-market M&A professionals from across the country.
BackBay Communications is the leader in providing public relations, content marketing and branding services to private equity and venture capital firms. In fact, the firm has worked with more than 45 private equity firms in a variety of capacities from ongoing outsourced marketing and public relations retainer relationships to projects such as research, message development, naming, branding, websites and marketing collateral to announcing new fund formations, spinoffs, fund closings, new investments and exits, awards, and other firm news, as well as writing thought leadership articles for firm executives.
As part of the engagement, BackBay will work to increase awareness of ACG Boston and its event series among the New England dealmaking community and the media as well as provide traditional and digital public relations, social media and marketing support for multiple events.
“Our goal is to provide members with unparalleled opportunities to build the strategic relationships and networks they need to get deals done,” said Christy Danacuse, Executive Director of ACG Boston. “BackBay’s partnership with ACG Boston will provide valuable support in elevating this message and facilitating this goal across an audience they know well.”
“ACG Boston is one of the most respected organizations among M&A professionals working in the middle-market,” said Bill Haynes, President and CEO of BackBay Communications. “We look forward to helping ensure members and attendees are able to leverage the comprehensive value ACG Boston offers.”
In addition to its partnership with ACG Boston, BackBay has served as the PR/Marketing partner for several private equity and VC industry associations, universities and data providers including ACG Global, Harvard VC/PE Conference, London Business School Private Equity Conference, Northeastern University Alternatives Conference, PitchBook, SuperReturn US East, Yale Private Equity Conference and Wharton Private Equity Conference.
About BackBay Communications
BackBay Communications is an integrated branding, marketing, and public relations firm focused on the financial services sector including private equity, asset management and financial technology. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.
About ACG Boston
ACG Boston is the premier member-based association in New England helping middle-market M&A professionals build and maintain trusted networks since 1979. Through our membership and event opportunities, we facilitate relationship-building and provide deal related content to the middle-market M&A community. Learn more at www.acgboston.org.