According to India Bath & Shower Market Overview, the Indian market is greatly penetrated and competitive. People habitually use bath soaps for personal wash in their daily lives. They are bifurcated as beauty soap, health soap, herbal soap and medicated soap. Body wash and shower gel market is still very small. Its premium prices and consumer's preference for bath soaps restrict the adoption of body wash and shower gel products in the country.
However, increasing number of players is one of the major reasons for development of this segment. Many big companies are operating in the bath & shower market of India such as Hindustan Unilever Limited, Wipro and Godrej Consumer Products Limited.
The consumption of bath bar soaps is high, where as it is very low for body wash and shower gel products as it is still a new category for Indian consumers. Moreover, being a premium product, it could not make space in every consumer's mind even in urban India.
Key Topics Covered:
1. Executive Summary
2. Global Bath & Shower Market Outlook
3. India Bath & Shower Market Outlook
4. Company Profiles
- Hindustan Unilever Limited
- Wipro Enterprise Private Limited
- Godrej Consumer Products Limited
- Reckitt Benckiser (India) Limited
- ITC Limited
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