Children’s Digital Entertainment Startup, Pinkfong, Reports 2.3 Billion YouTube Views

Content Creators Behind Catchy Learning Videos Increase User Base and Rack Up YouTube Views

LOS ANGELES--()--Pinkfong, creators of award-winning children’s songs, games and apps, today released impressive growth metrics and company milestones. With the goal of advancing knowledge, inspiring creativity and sparking curiosity in children through entertaining content, Pinkfong’s rapid growth positions the company as a disruptor to traditional entertainment aimed at children.

The company, which is best known for its highly-engaging videos aimed at helping children learn, will be launching exclusive content on YouTube today. Pinkfong’s current YouTube channel, which houses the famous “Baby Shark” video (470 million views globally; 146 million views stateside), saw a year-over-year (YOY) increase in its cumulative video views and subscriber base of nearly 200 percent.

Pinkfong’s mobile application series also holds the distinction of being the top grossing on the App Store within the education category in 112 countries, and experienced a sharp spike in download growth as well:

  • 196 percent YOY growth in YouTube video views
    • May 2016: 777 million
    • Sept. 2016: 1 billion
    • May 2017: 2.3 billion
  • 200 percent YOY growth in YouTube subscribers
    • May 2016: 824,000
    • May 2017: 2.5 million
  • More than 50 percent annual growth in app downloads for three consecutive years
    • May 2015: 80 million
    • May 2016: 105 million
    • May 2017: 150 million
  • Cumulative view time on YouTube of 5,939,211,628 minutes (approximately 11,292 years and 139 days)
    • Per day view time of 16,867,471 minutes (approximately 32 years)

Guiding Pinkfong in its transition to the US, CEO Bin Jeong said, “We are thrilled our Pinkfong apps and videos have resonated so well with the stateside audiences, as indicated by our rapid growth. We believe that when learning is entertaining, it encourages retention. With over 11,000 years of cumulative YouTube view time on our channels, it’s clear audiences agree.”

For more information about Pinkfong, visit, or subscribe to its YouTube channel.

About Pinkfong USA:

Pinkfong, a subsidiary of SmartStudy, develops creative, animated content to provide stimulating and fun learning experiences to children worldwide. The steadily growing company has more than 2,200 songs, stories and apps within its vast library of children’s content, which can be accessed on the App Store and Google Play, as well as on YouTube and Amazon Video. Pinkfong’s accolades include the Amazon Video Direct Star, YouTube’s Gold Play Button and Google Play’s Best Family App of 2014, 2015 and 2016.

For more information, please visit the Pinkfong website, subscribe to its YouTube channel, or follow the company on Facebook.


for Pinkfong USA
Nathalie Nourian
(310) 777-7546


for Pinkfong USA
Nathalie Nourian
(310) 777-7546