all® Partners with Mom and Healthy Living Author Hilaria Baldwin to Introduce “Hilaria’s Essentials for Living Cleanly”

New sulfate free all® fresh clean ESSENTIALS® and Hilaria Baldwin show consumers easy ways to adopt a “less is more” lifestyle

New sulfate free all® fresh clean ESSENTIALS® and Hilaria Baldwin show consumers easy ways to adopt a "less is more" lifestyle. (Photo: Business Wire)

WILTON, Conn.--()--all® is proud to announce its partnership with Hilaria Baldwin – trusted health and wellness author, mom of three young children and accomplished yoga instructor – who shares the brand’s commitment to living a clean and balanced life. The partnership will support the in-store launch of NEW sulfate free all® fresh clean ESSENTIALS®. As part of the partnership, Hilaria will be featured in a series of videos giving viewers a glimpse into her life as a mother, her top essentials for living cleanly and creating a healthy home, and of course, showcasing her signature yoga poses. Consumers can watch the videos at, and learn more about sulfate free all® fresh clean ESSENTIALS® as well as get a high value coupon.

“As a mindful, multi-tasking mom, Hilaria is the perfect partner to help announce the in-store launch of new sulfate free all® fresh clean ESSENTIALS®,” said Bridgette Miller, VP all® Marketing. “As a busy mom with three young children and both a home and business to run, Hilaria embodies an authentic and approachable health-minded lifestyle that more and more families are looking to embrace when choosing products for their home.”

all®, America’s trusted family brand, carefully formulated all® fresh clean ESSENTIALS® without sulfates and dyes, containing essential, effective ingredients like Active Stainlifters® to deliver a powerful clean without harshness. Like every product in the all® product line, it promises to take on the toughest kid stains, keeping clothes smelling fresh and looking clean, so parents can feel good about bringing all® fresh clean ESSENTIALS® into their laundry rooms.

“Living a healthy lifestyle is important to me as I create a nurturing home for my family. From our food to laundry products, I pay close attention to the ingredients we use in our home, and I trust all® and its new sulfate free detergent to help me tackle my family’s worst laundry stains. With its effective, sulfate free formula, all® fresh clean ESSENTIALS® is a product that fits perfectly with my mindful lifestyle,” said Hilaria Baldwin.

Available in-stores at Walmart, Target, and major grocery stores nationwide, and online at, all® fresh clean ESSENTIALS® comes in both fresh scent and fragrance free varieties and retails for $4.99.

For more information on all®’s partnership with Hilaria Baldwin, and for more product information about all® fresh clean ESSENTIALS®, visit, and follow all® on Facebook, Twitter and Instagram.

About all®

As a recognized leader and reliable laundry partner with consumers for more than 50 years, the all® brand provides an incredible clean at an incredible value for all your family’s needs. The all® brand has your detergent needs covered with compact powder, concentrated liquids, and single dose pacs in a choice of sizes and variants for sensitive skin. all® laundry detergent is manufactured by Henkel Corporation. For more information, visit or

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Persil®, Purex® and all® laundry detergents, Snuggle® fabric softeners, Schwarzkopf® hair care, Right Guard® antiperspirants, got2b® hair styling, and Loctite® adhesives. Visit for more information.

About Henkel

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2016, Henkel reported sales of around 20.7 billion US dollars and adjusted operating profit of around 3.5 billion US dollars. Its three top brands, Persil (detergent), Schwarzkopf (hair care) and Loctite (adhesives) generated around 6.6 billion US dollars in combined sales. Henkel employs around 50,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit


For Henkel
Suzanne Joyella, 212-445-8402


For Henkel
Suzanne Joyella, 212-445-8402