BOSTON--(BUSINESS WIRE)--nToggle, Inc., a programmatic traffic shaping platform, today announced the addition of Dr. Neal Richter to its product advisory board. He joins a distinguished product advisory board that includes Mike Baker (DataXu), Chris Scoggins (formerly Oracle Data Cloud), Adam Chandler (Kargo), and Kevin Reilly (formerly Dstillery).
Neal is a programmatic pioneer, who brings nearly a decade of deeply relevant technical expertise from his tenure as the CTO of Rubicon Project and his IAB leadership role. At Rubicon, Neal led early development of real-time bidding via a SSP/Exchange supporting advertising on web, mobile and video. Neal also serves as co-chair of the OpenRTB protocol that standardized the process of RTB, the Deal-ID and the Native ads format.
“Looking at the accelerating request volume issues facing all technical leaders in ad tech, solutions like nToggle have a strong role to play in managing the loads and data volumes, without hampering KPIs,” said Richter. “nToggle’s technology takes a very advanced approach with high scale software and predictive algorithms from unique areas of machine learning and artificial intelligence that is differentiated in the industry. I am excited to guide nToggle as they solve one of the ad tech industry’s biggest challenges.”
Neal brings a balanced perspective to nToggle’s product roadmap and strategy. He will ensure that the platform capabilities align with industry trade associations and stay at the forefront of emerging trends. From technology approach to industry presence, Neal is an ideal addition to our team.
“We are thrilled to have Neal join our advisory board,” said nToggle co-founder and CEO Adam Soroca. “His experience and guidance as a sounding board will be instrumental to nToggle as we continue to develop our breakthrough machine learning and technical roadmaps.”
nToggle delivers heightened efficiency and transparency for buyers and sellers amidst the rapid rise of programmatic advertising. Its algorithm-driven platform helps supply and demand companies manage the ever-expanding bid stream. Operating globally, nToggle’s big data platform “toggles” real time bidding requests across all digital media utilizing the latest analytical and machine learning techniques to optimally match supply and demand. For more information, visit us at www.ntoggle.com.