LONDON--(BUSINESS WIRE)--Social media analytics are critical to understand consumers, purchasing trends, and shopping behaviours in today’s highly connected and extremely competitive markets. Consumers have more access than ever before to communicate with companies and with one another about brands, services, and products, and to express their opinions and needs openly.
Organizations that utilize social data and web and social media analytics are more likely to retain customers, have an easier time building customer loyalty and brand recognition, and are able to create more targeted and intuitive marketing campaigns. Quantzig’s recent customer engagement insights show that web and social media analytics can help organizations reduce media costs by up to 15%, while simultaneously improving customer satisfaction by 20%.
For more insights, get in touch with Quantzig’s analytics solutions experts
Social Media Analytics Market Trends
As the Internet and social media continues to reign, monitoring brand perception, consumer opinion, and the effectiveness of different forms of advertising is allowing companies—especially those in the retail, industrial and manufacturing, and food and beverage industries—to greatly increase customer retention and satisfaction.
More recently, a global spare parts manufacturer was able to successfully improve customer awareness of one of their key products after collaborating with Quantzig’s social media analytics experts to better understand its target customer base and how to reach them. Many other manufacturers, retailers, and other companies are utilizing sentiment analysis, text mining, and opinion mining to understand how their brands and products are perceived by both existing and potential customers, and using the findings to optimize their marketing strategies.
Social media analytics can provide a wealth of valuable information to companies, including customer preferences, opinions, and perceptions of brands, products, and services. Analyzing posts on social media platforms reveals information that customers may not volunteer in direct surveys, and allows companies to access a wider and more diverse range of consumers. The insights gained from web and social media analysis can be used to more effectively target certain customer demographics and helps companies to make their brands’ marketing and product awareness efforts more successful.
How Can Quantzig’s Web and Social Media Analytics Help You?
Quantzig’s web and social media analytics solutions help businesses to better understand their brand perception and reputation, and how they can best reach key consumer groups. These insights and data provide companies with a foundation to build better marketing strategies, communicate with customers more effectively, and better cater to the needs of their main demographics.
Additionally, Quantzig has also helped leading retailers and manufacturers to improve the performance of their salesforce, increasing the success of cross-selling and up-selling by 25%, and has also worked with financial services brands and financial institutions to maximize their customer reach.
View Quantzig’s success stories: https://www.quantzig.com/social-media-analytics-case-studies
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.