LOS ANGELES & WASHINGTON--(BUSINESS WIRE)--Marquee Media, Inc. (Marquee Media) today announced that it has selected ICX Media, the digital video management and data analytics platform for media companies, brands, agencies and creators, as its digital technology partner. ICX Media will power Marquee Media’s digital video distribution and enable Marquee Media to more effectively source and analyze digital video content from independent content creators using the ICX Media platform.
Marquee Media is an innovative media production company specializing in television, film and digital media based in Los Angeles, CA. Marquee Media was founded in 2012 by Harry L. Hutchinson, a digital media pioneer who has served as an architect to new media properties such as Revolt TV and groundbreaking YouTube premium channels. Marquee Media works with influential creators to produce meaningful, original content for multicultural audiences of all ages around the world.
“Great ideas simply remain ideas without strong content producers and talent, which are increasingly important to identify in a crowded digital media space,” said Hutchinson, CEO, Marquee Media. “We are utilizing ICX Media’s creator sourcing technology as well as its data and analytics platform to efficiently find the best talent, and to ensure that we develop compelling content for our underserved and overlooked multicultural audiences.”
Hutchinson’s experience in multicultural content and digital media runs deep. In 2011, he was instrumental in launching Revolt TV, the all-music television and multi-platform channel collaboration with Sean “Diddy” Combs. He also pioneered professional and premium digital television content for Google, developing exclusive multicultural focused programming on YouTube for several years.
Marquee Media takes Hutchinson’s vision to the next level, producing multicultural content at scale for a variety of new digital and traditional media channels and beyond. ICX Media’s platform allows Marquee Media to quickly identify and connect with content creators, in addition to better developing and analyzing content for its core multicultural audience.
“The digital media landscape has exploded in the last five years, creating a unique challenge for media production companies,” said Michael Avon, co-founder and CEO, ICX Media. “Successful production companies, like Marquee Media, need technology partners to provide the data and insights to power their content development, distribution and marketing strategies. We are thrilled to be working with them.”
About Marquee Media, Inc.
Marquee Media Inc. is a full-service Television, Film and Digital media company in Los Angeles, CA targeting multicultural viewers everywhere. Marquee reaches millennial to mature audiences with compelling original programming and premium media brands. Specializing in lifestyle entertainment - Marquee Media features programing in the Entertainment, News, Music, Pop Culture and Technology categories to name a few and reaches its consumers across multiple platforms worldwide. Visit http://www.marqueemedia.com for more information.
About ICX Media, Inc.
ICX Media offers digital video creators, brands, agencies and media companies the data insights and decision tools to create, market, and distribute original digital video content cost-efficiently and effectively. The company was founded in 2015 by a team of digital media veterans and is headquartered in Washington, D.C. ICX Media is backed by seasoned investors in Washington, D.C., New York and Los Angeles. Visit https://www.icxmedia.com for more information, or follow us @icxmedia on Twitter.