Fair & Fashionable’s goal is to show that real style means celebrating natural skin tones. The organization’s seal recognizes products that offer effective and fashionable sun protection.
According to the American Academy of Dermatology:
- On average, one person dies of melanoma every hour
- Nearly 9,500 Americans are diagnosed with skin cancer each day
- One-in-five Americans will develop skin cancer in their lifetime
Drs. Molly Menser and Brian Matthys started Fair & Fashionable out of concern for the increase in skin cancer cases among their female patients. Fair & Fashionable uses fashion as a way to encourage daily sun protection and tanning avoidance.
Sol La La offers chic and sunsmart apparel for women seeking sun protection without compromising style. The fashion line and exclusive UPF fabric, SansolTM, are made-in-America from eco-friendly cotton and beechwood fibers resulting in ultra soft, lightweight and breathable fabric that blocks 97% of harmful UV rays.
“Sol La La is thrilled to receive the Fair & Fashionable ‘Best Sun Protection’ seal to kick off Skin Cancer Awareness Month,” said Abby Auerbach, creator and CEO, Sol La La. “We’re committed to women’s fashion sense while protecting them from harmful UV rays. Sol La La styles add sun protection to Sol Sisters’ favorite outfits without having to reapply. Like sunglasses, simply slip on a Sol La La accessory and ‘step into the sun.’ We support Fair & Fashionable’s mission wholeheartedly!”
“Sol La La meets our strict scientific requirements to protect from UVA and UVB rays - during May Skin Cancer Awareness Month and every day,” said Dr. Molly Menser, president and co-founder, Fair & Fashionable. “The styles have broad spectrum protection, they’re stylish and comfortable to wear. We applaud Abby’s team for their contributions to the prevention of skin cancer and are delighted to award Sol La La the Fair & Fashionable ‘Best Sun Protection’ seal.”