Key findings from this publication suggest that, following Indonesia, Thailand contains the second biggest economy in the Southeast Asia region, and also ranks second in E-Commerce sales. The expansion of E-Commerce in Thailand is furthered due to improved Internet penetration, with nearly half of the population having Internet access in 2016. While E-Commerce penetration still consists of single digits, the rate of B2C E-Commerce sales is forecasted to blossom in the upcoming years.
Information from the report reveals that the key market trends in Thailand are mobile and social commerce. Smartphones have linked people to the Internet, leaving the smartphone penetration rate almost the same as the Internet and making smartphones a leading device used to access the Internet. Thailand leads the region in share of E-Commerce consumers buying via mobile. M-Commerce sales are forecasted to reach a share of close to half of total E-Commerce spending in the upcoming years. Furthermore, social media has become an important sales platform for retailers in Thailand, with over half of online costumers ordering via social networks.
Lazada has placed as the top online marketplace in Thailand due to its Thai website receiving more visits than the closest two contenders combined. In an effort to challenge Lazada, another major player, the Central Group, acquired Zalora, an online clothing retailer while also planning to increase omnichannel development and logistics capabilities during 2017. Launched in December 2016, South Korea's 11street also made its mark by registering thousands of sellers and over one hundred thousand consumers on its platform by early 2017.
Key Questions Answered
- How large were online sales in Thailand in 2016?
- What growth forecasts is made by various sources for Thai E-Commerce for the next several years?
- How many people in Thailand shopped online in 2016 and what was their demographic profile?
- Which important market trends influence the development of B2C E-Commerce in Thailand?
- How are the most important online retail market players in this country?
Key Topics Covered:
1. Management Summary
2. Overview & International Comparisons
4. Sales & Shares
5. Internet Users & Online Shoppers
- 11street Co. Ltd
- aCommerce Group Ltd.
- Alibaba Group Holding Ltd.
- Ascend Group Co. Ltd.
- Central Group AS
- Deutsche Post AG
- Facebook Inc.
- Instagram Inc.
- LINE Corporation
- Lazada Group SA
- Zalora Thailand Ltd.
For more information about this report visit http://www.researchandmarkets.com/research/66wvsg/thailand_b2c