DALLAS--(BUSINESS WIRE)--On May 1, national casual dining brand Boston’s Restaurant & Sports Bar (Boston’s) will roll out a brand refresh at its U.S. restaurants – repositioning themselves as ‘America’s Sports Restaurant’ and placing a stronger emphasis on its core products like pizza, pasta, burgers, and wings. The brand refresh will include a new company logo and a new tagline to solidify their in-restaurant sports experience. The company’s goal is to better align with its Canadian counterpart, Boston Pizza, Canada’s No. 1 casual dining restaurant, in an effort to establish a North American brand.
The rebrand at Boston’s Restaurant & Sports Bar is part of the company’s strategy as it enters its next phase of growth in the United Sates. The brand recently signed development agreements in California, North Dakota, and the DFW Metroplex which will fill the pipeline with 20 new restaurants, in turn nearly doubling the brand’s current footprint in the U.S.
“For more than fifty years, Boston’s has been a place for friends and families to gather. By streamlining our look and feel in the U.S. to be more aligned with our Canadian locations, we are positioning the company for future expansion and empowering our core of American franchise partners,” said Eric Taylor, President of Boston’s. “The Canadian brand has seen incredible success and has really established themselves in the hearts of people across the country. We’re wanting to replicate that here and really become a part of people’s lives in the communities in which we operate.”
As a part of the rebrand, Boston’s will introduce new menu items, including a Whiskey Cake dessert and a Veggie Quinoa burger, and will implement key improvements to fan favorites, like an enhanced thin crust pizza offering, from-scratch salad dressings, and meatier, saucier chicken wings. Boston’s offers a contemporary, sit-down family dining atmosphere with a separate sports bar, allowing for family and friend gatherings of all sizes. While Boston’s specializes in gourmet pizza and pasta, its menu features nearly 90 items including salads, sandwiches and a variety of favorites such as burgers, wings and ribs, giving guests an offering of traditional American cuisine.
“At Boston’s, we are always searching for new ways to bring our fans the best in sports and the finest handcrafted food – we’ll always give Boston’s fans something to look forward to time and time again,” added Taylor.
To celebrate the new brand identity, Boston’s Restaurant & Sports Bar is encouraging fans to post their most memorable Boston’s moments on Facebook, Twitter, and Instagram using the hashtag #BPFanStories. For more information, visit www.Bostons.com.
Boston’s is both a family-friendly casual dining restaurant and an energetic sports bar, all under one roof. For over 50 years, Boston’s has specialized in providing a relaxing atmosphere and food from scratch to parties of all sizes. With Boston’s brand promise, “We’ll make you a fan,” and 80+ menu items, primarily made in-house, they deliver on having something for every occasion and taste. The company is currently ranked No. 176 on Entrepreneur magazine’s 2017 Franchise 500 list and was named as the No. 1 Restaurant & Sports Bar in the Sports Bar/Pubs category this year by the magazine. The brand is also ranked No. 162 on the magazine’s ‘Top Global Franchises” list and No. 91 on the 2016 Franchise Times Top 200 (Plus 300) list. With sales exceeding $1 Billion in system-wide gross sales, Boston’s grows through franchising and is currently looking to expand around the US and Mexico. Visit franchise.bostons.com today.