LONDON--(BUSINESS WIRE)--Sourcepoint, the first content compensation platform for premium digital publishers, has been recognized by ePrivacy GmbH for its development efforts and awarded the ePrivacyseal EU. Following a thorough technical and legal assessment the seal has been awarded to Sourcepoint to acknowledge its strict compliance with EU privacy regulations.
Sourcepoint's Dialogue™ solution provides premium digital publishers with a content compensation toolkit to foster a more open, balanced, and transparent value exchange with consumers. Developed with a ‘privacy-first’ mindset, Sourcepoint’s technology allows publishers to directly engage with their audiences – putting the user in control of their browsing experience and encouraging an opt-in attitude to compensation choices.
The ePrivacyseal EU has been developed in the run up to the implementation of the General Data Protection Regulation (GDPR) – strengthened data protection legislation for consumers which is due to come into force in May 2018.
Ben Barokas, Co-founder and CEO at Sourcepoint, comments: “The introduction of the GDPR requirements highlights a pivotal moment for all businesses that utilize consumer data as part of its product or service offering. Digital publishers in particular, use consumer data to enhance content development and recommendations, and will need consumers to agree and opt-in to how publishers put their data to use. The importance of open conversations with audiences about these privacy concerns – and ultimately how they’d like to engage with publishers in future content compensation exchanges – sets the foundation for an open and transparent ecosystem.”
Barokas continues: “Privacy is a major concern for consumers and a key driver in the download of ad block software – by adhering to the strict guidelines as laid out by the ePrivacyseal EU, we are committed to creating privacy-safe, transparent conversations between publishers and their audiences. We hope this will also set a precedent for US privacy regulations to follow suit and incorporate consumer choice.”
Geir Magnusson Jr., Co-founder and CTO at Sourcepoint, comments: “Privacy was a key consideration when we engineered the Dialogue platform, and all future product developments will be built with the same philosophy. We believe a sustainable media ecosystem can only be achieved in collaboration with an audience and data from our previous test projects highlight that if users are given choice, they are more likely to support these open initiatives.”
Prof. Dr. Christoph Bauer, CEO and Founder of ePrivacy GmbH, comments: “We are pleased to award Sourcepoint with the ePrivacyseal EU following a thorough legal and technical evaluation. It was clear to see Sourepoint’s Dialogue solution has been designed with privacy and data protection requirements at the core and will continue to create an open and transparent digital publishing ecosystem.”
Headquartered in New York with offices in London, Berlin, and Seattle, Sourcepoint provides premium publishers with content compensation alternatives that foster more open, balanced and transparent value exchanges with consumers. Founded by technology veterans and backed by Northzone, Spark Capital, Foundry Group, Accel, and Greycroft, Sourcepoint was founded to meet the expanding compensation challenges faced by premium publishers. Learn more at www.sourcepoint.com.
About ePrivacy GmbH
ePrivacy GmbH is a complete service provider offering consulting, certification seals, and privacy protection technologies in all online channels, including websites, mobile applications, advertising, cloud services and OBA. ePrivacy GmbH advises and supports companies in the digital economy on all aspects and challenges of data protection. As an independent service, ePrivacy GmbH certifies companies and products with the ePrivacyseal.
Furthermore, the experts from ePrivacy GmbH are accredited by the ULD (Landesdatenschutzzentrum Kiel), members of the working group Mobile Security of the IT Summit (IT-Gipfel) and certifiers of the OBA Framework, containing voluntary self-regulation guidelines for online advertising to protect Internet users. Prof. Dr. Christoph Bauer works together with a team of technical experts and experienced lawyers on solutions for digital economy companies in Germany and Europe. He regularly contributes to discussions on EU data protection issues, publishes articles and gives data protection lectures. www.eprivacy.eu