This report gives an in-depth analysis of branded toilet cleaner market in India. Globally, toilet cleaners have become a matured category and growth in the developed world will be flat with declines in many key markets. Sales growth in the developing markets will be a more respectable one. Due to this, global manufacturers have now shifted their focus from developed countries to developing countries like India and China. The United Nations Children's Education Fund (UNICEF) states that almost 595 million people practice open defecation in India due to lack of access to proper sanitation.
The practice of open defecation is not limited to rural India. It is found in urban areas too where the percentage of people who defecate in the open is 12%, while in rural settings it is about 65%. As a result, India has a very low penetration of toilet cleaners which provides an attractive opportunity for global and domestic brands. Indian consumers still use proxy products for cleaning toilets such as phenyl, detergents, acids and bleaching powders. These local cleaners, such as phenyl, have a much bigger market than branded toilet cleaners.
According to India Toilet Cleaner Market Overview, the overall market for toilet cleaners is growing with more than 18% CAGR from last five years. The market is further expected to grow with double digits in the next five years. Toilet cleaners are broadly divided into three product types, namely liquid toilet cleaners, in-cistern & rim block and others. Other products include toilet cleaning tablets, powder, spray etc. These are mostly imported in India and have negligible presence in the market. In-cisterns and rim blocks are growing very fast due to their enhanced cleaning methods and easy to use advantages. Liquid toilet cleaners dominate the market because of low unit prices and age-old preference of consumers.
- Reckitt Benckiser (India) Ltd.
- Hindustan Unilever Limited
- Dabur India Limited
- SC Johnson Products Pvt. Ltd.
- Future Consumer Enterprise Ltd.
- Pitambari Products Pvt. Ltd.
Key Topics Covered:
1. Executive Summary
2. Global Toilet Cleaner Market Outlook
3. India Toilet Cleaner Market Outlook
4. Trade Dynamics of Household Cleaning Products
5. Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/wtqkzl/india_toilet