ATLANTA--(BUSINESS WIRE)--Headline of release should read: Former Atlanta Business Chronicle Editor Jacques Couret Joins Allison+Partners’ All Told Team (instead of All Told Division).
The corrected release reads:
FORMER ATLANTA BUSINESS CHRONICLE EDITOR JACQUES COURET JOINS ALLISON+PARTNERS’ ALL TOLD TEAM
Allison+Partners today announced Jacques Couret joined as editorial manager of All Told, the agency’s global integrated marketing offering. In his new role, Couret will be responsible for expanding the agency’s editorial services, while helping map and develop brand stories for clients across industries. Couret will report to Kevin Nabipour, managing director of content strategies, and be based out of the Atlanta office.
“As we continue to expand our offerings, having someone with a journalism background and substantial industry knowledge is essential,” Nabipour said. “Jacques brings the depth of experience needed for this role, and will be a great addition to our already exceptional All Told team.”
Couret brings more than two decades of print, magazine and online journalism experience. Most recently, he spent 16 years at the Atlanta Business Chronicle as a senior online editor and social media engagement manager. There, he pioneered the paper’s digital presence, helping the Chronicle earn recognition as one of the best in the 40-paper American City Business Journals chain for clicks, unique visitors and social media engagement and a reputation for breaking news accurately before its competition. As a journalist, he covered Fortune 500 companies such as The Coca-Cola Co., The Home Depot Inc. and Delta Air Lines Inc., and manned beats as varied as commercial and residential real estate, municipal and county government, crime, business and lifestyles.
“The quest to drive audience engagement and capture attention strategically has always been a motivator for me and I’m excited to use my skills in this new role to help clients ignite the potential of their content and best tell their most compelling stories,” Couret said. “Allison+Partners and its All Told team embody the best in the business. I’m honored to be chosen for a role that will uncover new ways to propel its growth.”
Allison+Partners, an MDC Partners company, is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named The Holmes Report’s 2016 “Asia Pacific Corporate Agency of the Year,” PRWeek’s 2015 “Midsize Agency of the Year” and In2 SABRE’s 2015 “Most Innovative Agency.” Allison+Partners has 26 offices worldwide and is organized around six practices: Consumer Marketing, Corporate, Global China, Health Care, Public Affairs and Technology. All Told, which combines research, content, creative, digital and measurement expertise into one offering, works across these practices globally to deliver integrated storytelling solutions for clients. The agency also has a network and deep affiliations with firms worldwide through MDC Partners (NASDAQ:MDCA), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. For more information, visit www.allisonpr.com.