ANAHEIM, Calif.--(BUSINESS WIRE)--Zyxel Communications, a leading provider of secure broadband networking, Internet access and connected home products, today announced that it has received the 2017 Best in Class Marketing Award from the Broadband Multimedia Marketing Association (BMMA). The award recognizes companies that demonstrate innovation or excellence in marketing broadband services.
Zyxel was recognized for its “Performance Meets Versatility” campaign which was designed and executed for the launch of the WAP6405 AC1750 802.11ac Wireless Bridge. The WAP6405 targets service providers who provide Internet and network connectivity to homes and businesses, providing a product that delivers reliable, high-speed connectivity. According to Erin Po, Director of Marketing for Zyxel, effectively reaching the service provider community required her to utilize a wide variety of communication channels. This strategy enabled her to rise above an extraordinary level of marketing noise to educate service providers on the cost- and time-saving benefits that the WAP6405 could bring to their customers and operations.
“We’re thrilled to receive the Best in Class Marketing Award from BMMA because of the extraordinary effort our team put into the development and execution of this campaign,” Po explained. “This award validates the success of an innovative and effective marketing program that enabled us to educate and create demand for our product among broadband service providers in a very competitive and noisy market segment. Our partnership with BMMA is absolutely critical to helping us establish new and deepen existing relationships with service providers and is a key contributor to our success and growth in this segment of our business.”
About Zyxel Communications
Focused on innovation and customer-centricity, Zyxel Communications has been connecting people to the Internet for nearly 30 years. Our ability to adapt and innovate with networking technology places us at the forefront of creating connectivity for telcos and service providers, business and home users.
Zyxel is building the networks of tomorrow, unlocking potential, and meeting the needs of the modern workplace — powering people at work, life, and play. Zyxel, Your Networking Ally.
- 1,500 passionate associates worldwide
- 100 million devices creating global connections
- 700,000 businesses working smarter with Zyxel solutions
- 150 global markets served
About the BMMA
The Broadband Multimedia Marketing Association (BMMA) is an international organization dedicated to helping Telco internet service providers and their vendors advance the adoption and use of broadband services. We accomplish this goal is by identifying key industry success factors and sharing best practice marketing initiatives, new product and customer trends and other relevant industry information.
Our membership is comprised of leading Telco broadband service providers and their vendors. Membership is open to any broadband industry Telco service provider, vendor, or other party with a demonstrated interest in promoting the mission of the BMMA. ResearchFirst, Inc. founded the BMMA and serves as the Executive Director for the organization.