DURHAM, N.C.--(BUSINESS WIRE)--Today Windsor Circle, a leading Predictive Marketing Platform, announced a native integration with Facebook. Retailers can create segments based on product, purchase, customer, and predictive data fields within Windsor Circle and sync them to Facebook to create Custom Audience campaigns, acquire new customers via Facebook Lookalike functionality, and more.
With Facebook citing 1.86B monthly active users worldwide, a 17% increase year over year, retailers are investing more ad dollars in the space. “Retailers are challenged with creating targeted marketing campaigns to engage interested parties and attract new customers who may be a good fit. With Facebook Custom Audiences from Windsor Circle, retailers have the ability to get in front of customers similar to their best customers, remind purchasers of consumable goods to come back and place an order, or win back a churning customer with a well-timed ad,” stated Harry Kaplowitz, Product Manager at Windsor Circle.
Results from beta testing show this type of technological innovation can yield large revenue increases. “We look for a minimum 10x ROI with digital ads,” explained Jake Hockenberry of RightStufAnime.com – the largest distributor and e-retailer in North America of anime specific products. “We tested Windsor Circle’s solution and the numbers speak for themselves – we saw a 13x ROI on one of the ads and made $13,000 in a matter of 10 days while spending less than $100 total on the other ad.” This newly launched case study explains further.
“Creating an echo chamber for a marketer’s brand on the most popular social media and advertising platforms is a game-changer,” stated Matt Williamson, CEO of Windsor Circle. “It allows manufacturers and retailers to meet customers in any channel they please. We’re fired up about this latest innovation as it arms clients with the one-two punch needed to bring down the competition, create lasting relationships with existing customers, and find new ones in a targeted, cost effective way.” Williamson further added, “our clients are seeing better than 20% lift to revenue for treated customers in controlled group tests in the email channel - we’re excited to replicate this in Facebook for our clients.”
ABOUT WINDSOR CIRCLE
Windsor Circle’s Predictive Marketing Platform helps retailers increase revenue from existing customers and grow customer lifetime value.