Franchise Experts Michael Seid and Joyce Mazero Collaborate on Franchise Management For Dummies

Franchise Management For Dummies provides franchisees and commercial and social franchisors with information on one of the world's most important business expansion strategies. (Photo: Business Wire)

DALLAS--()--The latest update in John Wiley & Sons’ popular For Dummies® series, Franchise Management For Dummies, is set for release in bookstores and the Internet on May 1, 2017. Co-authored by two of the leading business and legal authorities in franchising, Michael Seid, CFE, managing director of MSA Worldwide, and Joyce Mazero, partner, Gardere Wynne Sewell LLP, Franchise Management For Dummies provides franchisees and commercial and social franchisors with information on one of the world’s most important business expansion strategies.

Franchise Management For Dummies is “a powerful book that holds essential keys to running a successful franchise business,” according to Robert Cresanti, president and CEO of the International Franchise Association, who wrote the forward. “I can’t think of anyone more qualified than Michael and Joyce to write this much-needed book,” said Cresanti.

Franchise Management For Dummies provides prospective franchisees with the tools and information they need to make a good franchise investment. It serves as a guide for commercial and social franchisors in the design, development and expansion of their systems and provides guidance on how to support their franchisees and manage their franchise systems. Franchise Management For Dummies carefully walks the reader, without unnecessary jargon, from the history of franchising and franchise regulations through multi-unit development for franchisees and international expansion for franchisors. It builds from a foundation of letting the reader understand franchising’s business and legal complexities, and serves as both a primer to newcomers and a source of expertise for experienced franchise professionals. Franchise Management For Dummies is an essential desktop reference.

“Our purpose was to weave franchise law and business practices together in a way that created an important balance for the reader in a concise and easy to understand book,” commented Mazero.

“In Franchise Management For Dummies, Joyce and I take a deep dive in addressing many of the issues and challenges facing franchisors and franchisees today,” said Seid. It is a unique book in that it focuses not only on the needs of the franchisee and commercial franchisor, but also addresses social franchising. Social franchising is one of the most important new developments in franchising enabling non-governmental organizations (NGOs) and impact investors to deliver essential products and services to individuals at the base of the economic pyramid on a global scale.

The print edition of Franchise Management For Dummies is available for purchase at $26.99 through the For Dummies® store at, in bookstores and online ( To provide the readers with additional valuable information on topics referenced in the book and to allow the authors to address new issues that may emerge between this edition and the next, Franchise Management For Dummies is supplemented by its website, Included on the website are powerful tools, including an updated due diligence workbook for prospective franchisees “Making the Franchise Decision.”

For more information about the availability of the book, or to schedule an interview with the authors, please contact: Tonjah Stewart at or (214) 999-4261.


Michael Seid, CFE, is the founder and managing director of MSA Worldwide. Seid has served as a senior operations officer, financial executive or consultant for companies within the franchise, retail, restaurant, hospitality, healthcare, education and service industries. He has consulted domestically and internationally for companies on the appropriateness of franchising, licensing and other methods of downstream distribution of products and services; on the design, development and implementation of franchise and licensing systems; and on the development and management of change strategies for established franchisors and non-franchisors. A long-standing member of the board of directors of the International Franchise Association, Seid was the first professional directly elected to the IFA’s board in the association’s history.


Joyce Mazero is co-chair of the Global Supply Network Industry Practice and partner at Gardere Wynne Sewell LLP. Mazero provides transactional, regulatory and dispute resolution services as counsel to national and global clients in the areas of franchising, licensing, distribution, manufacturing, logistics, buying groups, cooperatives and shared services systems. Mazero works with product and serviced-based companies and leads them through major initiatives such as financings, mergers and acquisitions, registration and disclosures, and negotiations of strategic alliances, joint ventures, and domestic and international licensing, franchising, manufacturing and logistics deals. Mazero has been top ranked nationally in Band 1 for Franchising Nationwide by Chambers USA and highly recognized by Chambers Global since 2008.


Founded in 1987, MSA Worldwide has been called by the International Franchise Association “the leading strategic and tactical advisory firm in franchising” because of its acknowledged capabilities in franchising and other down stream distribution methods. MSA’s clients range from emerging franchisors to some of the world’s largest public and private franchisors and non-franchisors.


Gardere Wynne Sewell LLP is an Am Law 200 firm providing legal services to private and public companies including many Fortune 500 corporations. By combining the comprehensive resources of a large firm with the specialized, boutique-like expertise of the lawyers in each of its practice areas, Gardere has unique capabilities and resources necessary to provide its clients with efficient, effective and quality legal counsel. Gardere’s Global Supply Network Industry Practice is a cross-disciplinary team with decades of experience representing franchisors, multi-unit franchisees and developers in transactions and litigation, and in implementing effective franchising, licensing, distribution and supply chain strategies especially as part of financial restructuring projects, mergers and acquisitions, and private equity and venture capital investments.


To people who value knowledge, dummies is the platform that makes learning anything easy because it transforms the hard-to-understand into easy-to-use. Through expert editorial, engaging experiences and an approachable style, learners at every level can confidently use their knowledge to fuel their pursuit of professional advancement and personal betterment. With a commitment to maintaining the highest editorial standards and a promise to continue developing new, innovative digital experiences, dummies makes learning anything even easier. For more information, visit Dummies is a branded imprint of Wiley.


Gardere Wynne Sewell LLP
Tonjah Stewart, 214-999-4261


Gardere Wynne Sewell LLP
Tonjah Stewart, 214-999-4261