In today's world, the consumer needs are more sophisticated and demand goes beyond mere fragrance to air purification and wellness. Air care has turned into a riveting market for new product developments and innovation where manufacturers are taking efforts to convince consumer through aggressive campaign and advertising. They are encouraging Indian consumers to adopt air fresheners in their day-today lives to improve home hygiene.
The Indian car air freshener market is expected to register a compounded annual growth rate (CAGR) of more than 15% over next five years. On the other hand, market for room fresheners is growing at a stable rate. In recent years, this functional commodity has evolved to be used as a decorative product as well.
Today, the Indian market for air fresheners stands stimulated by changing demographic trends, the growing importance of aromatherapy in homes, and consumer preference for decorating homes with fragrant products such as candles, reed diffusers, potpourri etc. Aromatherapy is gaining momentum among Indian consumer as a result of a variety of applications, including pain relief, mood enhancement and increased cognitive function. It can be used at any place such as indoor spaces, washrooms, car, etc.
Manufacturers are leaving no stone unturned in their attempts to educate consumers about the products they offer, however it still has a long way to go. Indian metros and urban areas of the countries are responsible for majority of the sales in the air care market. Premium specialized and value added fragranced air fresheners are growing rapidly among upper middle class consumers. Spray/Aerosol still dominates the market of air fresheners in India.
- Dabur India Limited
- Godrej Consumer Products Limited
- J.K. Helene Curtis Limited
- Procter & Gamble Home Products Private Limited
Key Topics Covered:
1. Executive Summary
2. Global Air Care Market Outlook
3. India Air Care Market Outlook
4. Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/ngtnsw/india_air_care