LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global K-12 instruction material market to grow to USD 33.34 billion by 2021, at a CAGR of close to 11% over the forecast period, according to their latest report.
The research study by Technavio on the global K-12 instruction material market for 2017-2021 provides a detailed industry analysis based on the product type (traditional instruction material and digital instruction material), course offering (curriculum instruction and assessment instruction), and geography (North America, APAC, Europe, and ROW).
|K-12 instruction materials are the tools used by teachers and students in educational lessons for both active learning and assessment. North America is the leading segment of the global K-12 instruction material market, driven by the high student enrollments rates and implementation of modern technologies in educational institutions.|
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Technavio analysts highlight the following three factors that are contributing to the growth of the global K-12 instruction material market:
- Increasing demand for adaptive learning
- Improved access to education content
- Encouragement of bring your own device (BYOD) policy
Increasing demand for adaptive learning
“The inclusion of adaptive learning software in the education curriculum provides an effective feedback mechanism, emphasis on mastery-based learning, evaluation opportunity, and concept mapping. The increasing adoption of this software is one of the key drivers of the market,” says Jhansi Mary, a lead analyst at Technavio for education technology research.
The growing demand for adaptive learning software in schools has resulted in various textbook publishing houses launching their adaptive learning programs or partnering with others to gain momentum in the market. Also, numerous collaborations among educational institutes, content providers, and ed-tech companies to come up with their version of adaptive learning software engines is also observed.
Improved access to education content
Quality education in educated countries is steadily improving to meet the large gap in meeting the varied needs of the student population. The education system carefully introduces new concepts to students, ensuring that even the slowest learners pick up on the topics being covered.
Various schools collaborate with service providers, such as Pearson and Houghton Mifflin Harcouro to ensure that all the students are on par with the curriculum. These service providers procure quality content to effectively determine the knowledge levels through constant lesson checks, offering a seamless learning path that caters to individual needs and knowledge gaps.
Encouragement of bring your own device (BYOD) policy
“Schools are encouraging the integration technology into the education sector by encouraging policies such as the bring your own device policy. Students bring their own mobile devices to allow for the integration of various digital learning platforms into the education system,” says Jhansi.
The BYOD policy and related mobile technologies have garnered the attention of various large educational publishers, such as Pearson, McGraw-Hill, Houghton Mifflin Harcourt, and others, who are coming up with e-books, e-magazines, interactive textbooks, and other educational tools optimized for mobile platforms.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, resellers, and end-users.
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