Toyota Extends Longstanding Relationship with AEG in New Multiyear, Multimillion Dollar Agreement

Renewal Continues Toyota’s More Than Decade-Long Founding Partner Designation Across STAPLES Center, L.A. LIVE, and StubHub Center

Toyota Extends Longstanding Relationship with AEG in New Multiyear, Multimillion Dollar Agreement. (Photo: Business Wire)

LOS ANGELES--()--Toyota and AEG are extending their comprehensive partnership across AEG’s flagship Southern California properties in a multiyear, multimillion-dollar renewal agreement. The new agreement, brokered by AEG Global Partnerships, renews Toyota’s longstanding Founding Partner status at STAPLES Center (Founding Partner since 1999), L.A. LIVE (Founding Partner since 2007) and StubHub Center (Founding Partner since 2003). As one of AEG’s longest standing partners, Toyota will remain an official partner to the two-time Stanley Cup Champions, the LA Kings – building on an already 27-year relationship with the franchise.

The automobile industry is set to transform and redefine fuel efficiency and emissions in the coming years, and the sprawling Los Angeles market – nestled in the state with some of the toughest clean-air rules in the country – is poised to be one of the most competitive transportation markets worldwide. The city is also quickly becoming one of the toughest and largest professional sports markets. As competition in both industries continues to escalate, Toyota and AEG, two of the leading forces in their respective industries, have cemented their decades-long strategic alliance. The renewal focuses on the valued relationship and mutual respect between the two companies and seeks to strengthen Toyota’s strategic stronghold in the booming Los Angeles sports and live events industry while highlighting AEG’s commitment to excellence for one of its most longstanding partners.

Los Angeles is a mecca for the sports and automotive industries, and we are excited to deepen our ties with AEG, a true leader in live entertainment,” said Jack Hollis, group vice president and general manager of the Toyota Division at Toyota Motor North America. “Working alongside AEG for the past decade, we’ve been able to grow our partnership and our presence at some of the venues and with some of the teams that matter most to Los Angeles.”

Toyota has been a Founding Partner of L.A. LIVE, Los Angeles’ preeminent downtown entertainment district, since its beginning more than 10 years ago. As AEG continues to grow and add to its portfolio across five continents, it is uniquely positioned to offer Toyota an established, world-renowned platform to capitalize off the valuable audiences and unique assets that it has and continues to develop, adding unparalleled value for Toyota year after year.

As AEG has grown over the years, we’ve been fortunate enough to grow our relationship and partnership with Toyota as well,” said Russell Silvers, senior vice president, AEG Global Partnerships. “Toyota is a like-minded company that shares our core values and commitment to consistently be able to over deliver and offer our fans and guests more. It’s an honor to continue our extensive, far-reaching relationship with them across some of the most iconic assets in our portfolio. We look forward to continuing this relationship into the future and deepening Toyota’s ties with us and Los Angeles.”

With the demand for more zero-emission cars on the rise, Toyota’s strategic partnership agreement with AEG will help continue its position as one of the most well-known sustainable mobility suppliers – providing Toyota with a stage to reach many car-conscious Californians. AEG will underscore Toyota’s commitment to sustainable transportation with designated charging stations at L.A. LIVE for electric and certain hybrid vehicles. Toyota will also have the ability to brand these charging spaces across select parking garages at L.A. LIVE.

The longevity of the relationship between AEG and Toyota will also be highlighted through Founding Partner signage at L.A. LIVE and STAPLES Center, LED exposure and five permanent vehicle displays across the L.A. LIVE campus and at STAPLES Center as well as the continuance of the company’s longstanding LA Kings car giveaway at the end of the season. Furthermore, Toyota will have Founding Partner signage displays and a permanent vehicle exhibit at StubHub Center.

About Toyota Motor North America

Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit

Toyota Motor North America, Inc. (TMNA), headquartered in Plano, Texas, brings together Toyota’s marketing, sales, and manufacturing arms in North America. It is wholly owned by Toyota Motor Corporation.

About AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at


Beck Media & Marketing for AEG Global Partnerships
Kristi Mexia, 310.300.4810

Release Summary

Toyota and AEG are extending their comprehensive partnership across AEG’s flagship Southern California properties in a multiyear, multimillion-dollar renewal agreement.


Beck Media & Marketing for AEG Global Partnerships
Kristi Mexia, 310.300.4810