LONDON--(BUSINESS WIRE)--Electronic devices, particularly smartphones, have become an essential part of most people’s lives. These devices all need power, and Infiniti Research observes that the widespread adoption of consumer electronics will drive demand for rechargeable batteries for the foreseeable future. Consumers are constantly demanding lightweight, long-lasting batteries in their personal devices, and as these devices continually become more integrated into everyday life, there will be many opportunities for battery manufacturers.
Infiniti Research recently provided a market assessment and competitive intelligence study for the rechargeable battery market, specifically for the consumer electronics sector, including key insights into consumers and competitors.
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Market developments
A research group has recently developed a new type of rechargeable battery, one made from magnesium. This new battery has the potential to charge faster and last longer than existing products, making it a significant threat to the market. It consists of a magnesium cathode and an iodine anode, and has roughly 10 times the energy density of current technology. While research into magnesium batteries has been carried out for the last decade, scientists had been struggling to develop a version with an acceptable charging time. Using iodine has allowed them to overcome this challenge.
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Market opportunities
New technology brings with it both opportunities and threats. Those who take advantage of it early on have the chance to capture a significant part of the market, but those who are not well-equipped to use it may find their market share eroding. Market intelligence helps you keep abreast of important scientific developments, allowing you to either get in on the ground floor or to prepare for new competition. It can also identify key competitors and potential partners, allowing you to enter a new market or develop a new product with confidence.
Infiniti’s recent assessment of the market for rechargeable batteries used in consumer electronics identified market stakeholders and major manufacturers, key academic institutions researching portable consumer electronics, and upcoming technological advancements. In just eight weeks, Infiniti’s experienced market assessment team helped the client gain strategic insights into the competitor landscape of the rechargeable batteries market.
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About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 13 years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
