Bemis Associates to Showcase Intimates Innovations at SIUF China

BOSTON & SHENZHEN, China--()--Bemis Associates, Sewfree® bonding innovation, design and construction partner for the world’s great intimates, performance, technical, and luxury brands, will showcase its complete suite of solutions designed for the intimates industry on April 19-21 at SIUF, Asia's most influential undergarment trade show.

Together, Bemis and its partners – including leading intimates brands like Victoria’s Secret, Triumph, Amier, Embry and Cosmo Lady – share a commitment to future-of-fashion innovation that results in more creative, high-quality, and comfortable garments. To showcase the power of partnership, Bemis’ displays (Hall 3: Booth #NF 15) will showcase integrated garments created in partnership with Hong Kong-based Clover, in addition to a range of technical Sewfree applications.

“Clover operates under the model of “One Company, One team” – and it’s important to note that the same can be said about our relationship to our partners,” said Angie Lau, Chief Executive Officer of Clover and Chairman of HKIAIA. “Working hand-in-hand with Bemis, the authentic leader in Sewfree bonding in Asia, allows us to push the boundaries of product development with their irreplicable premium products and technology solutions.”

Bemis’ Sewfree technology liberates designers from the typical constraints of intimate apparel – infusing garments with the sleekest, lightest, high-recovery stretch and breathability for all day comfort. Bemis’ adhesive modules are also customizable for additional creativity. Using Sewfree technology, designers can eliminate panty lines and elastic-free edges while reducing bulk – or add support and shapewear without sacrificing comfort or flexibility.

“China is an incredibly important market for Bemis, and one we’re constantly inspired by as a result of the creative intimates designs being created and produced by the country’s leading brands and factories. We are privileged to be able to demonstrate our intimates solutions through our strategic partnership with Clover,” said Steve Howard, Chief Executive Officer of Bemis Worldwide. “We look forward to SIUF as an opportunity to connect 1:1 with current and future partners to better understand how we can help them achieve their goals.”

Bemis’ Sewfree Products

From fit and feel to breathability and recovery, Bemis’ customizable products are engineered to meet the industry’s challenges with leading technology. SIUF show attendees will be able to learn about and touch a variety of Sewfree applications, including:

  • Sewfree Adhesive: Create sleeker lines, softer corners and stronger seams. Different formulas allow for customization in modulus, hand feel, recovery, and fabric selection.
  • High Recovery: Infuse garments with optimum stretch and recovery while maintaining the sleek, smooth profile of a Sewfree bonded seam or hem – without elastics or bulky sewn seams.
  • Flowfree™: Specifically created to enhance fit, mobility, and comfort with up to 17% of unrestricted air flow value, perforations in Flowfree promote and enhance breathability to release moisture unlike traditional elastics and meshes.
  • Edge Binding: Create low profile edges, finishes, necklines and hems while replacing expensive engineered elastics.
  • Aesthetic Functional Film: Add functional details for a chic look and even more next-to-skin comfort.

Continued Advancement in Applications

Together in partnership with established China distributor New Source, Bemis strives to make the process of bonding more accessible, easier, and more efficient for designers. Bemis offers a fully integrated ecosystem of resources for its partners from concept to commercialization – including product handling recommendations and premier bonding machinery available through New Source.

About Bemis Associates

At Bemis, we partner with the world's great technical, performance, lifestyle and luxury brands to design, create and construct cool stuff. Collaborating closely with designers and developers, we devise solutions to help make products higher performance, better-fitting, and lower profile – from the most rugged outdoor gear to streetwear and fine intimates. For more than 100 years, we've worked with clients across the globe to push the limits and engineer imagination – we make ideas happen. For more information about Bemis and its innovative line of Sewfree® bonding technology, please visit us on our website, Instagram Facebook, TwitterTumblrPinterest, or LinkedIn. For tech specs and samples, contact us at or (978) 425-6761.


Talia Pinzari
PR Manager

Release Summary

Bemis, Sewfree® bonding innovation partner for the world’s great apparel brands, will showcase its suite of intimates solutions on April 19-21 at SIUF, Asia's most influential undergarment trade show.


Talia Pinzari
PR Manager