LITTLE ROCK, Ark.--(BUSINESS WIRE)--Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announced that its client campaigns have now exceeded $2 billion in new account balances generated for partner financial institutions since the company’s inception in 2007.
The more than $2 billion in new account balances generated includes checking, savings and money market accounts, CDs, credit cards, home equity lines and loans, installment loans and other financial products relevant to the financial institution. Infusion uses its ProfitGenerator® and targeting methodology process to enable financial institutions to grow the adoption rates of product offerings for customers. The ProfitGenerator® process analyzes the core data of small to mid-size banks and credit unions to create metric-driven, comprehensive growth strategies.
Infusion develops relationship-focused communication programs to set their partner financial institutions apart from competitors. The core data assessment, which is a statistical analysis that is compliant with FDIC data security and information privacy standards, plays a key role in developing targeted, financially relevant messages that resonate with customers.
“Infusion’s success relies on our ability to analyze core data in a safe, secure, and regulatory compliant environment. We let the data tell us where the opportunities are for deepening the financial institution’s customer/member relationships,” said Tom Cloninger, president and CEO at Infusion. “Then, using our ProfitGenerator® process, financially relevant messages are promoted to each customer household. Our pay for performance model guarantees the financial institution will receive a strong return on their marketing investment.”
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute multi-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and medium sized banks and credit unions. For more information, visit http://www.profitgenerator.com/.