NEW YORK--(BUSINESS WIRE)--Perfect365®, the Webby-nominated, free try-on makeup and beauty platform loved by more than 80 million users that is leading the digital beauty evolution, today announced that is has been nominated for Best Beauty and Fashion App for the Lifestyle Category in the 21st Annual Webby Awards. Fans can visit the Perfect365 blog for more details on how to vote for Perfect365.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts, including Executive Creative Director at Refinery29 Piera Gelardi, Musicians Questlove & Grimes, Head of Fashion Partnerships at Instagram Eva Chen, Twitter Co-Founder Biz Stone, Gimlet Media CEO Alex Blumberg, and Jimmy Kimmel.
“Nominees like Perfect365 are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the 13,000 entries we received this year.”
“We are so thrilled to be nominated for the Webby awards. This honor is another testament to the strength of the Digital Beauty Evolution that Perfect365 is leading. Makeup and beauty try-on will look a lot different in the coming years with everything going digital. And with this nomination, Perfect365 has proved once again to be the leader in digital makeup,” said Vickie Wei, Marketing Director for Perfect365.
As a nominee, Perfect365 is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 20th, Perfect365 fans can cast their votes at vote.webbyawards.com.
Winners will be announced on Tuesday, April 25, 2017, and honored at a star-studded ceremony on Monday, May 15, 2017, at Cipriani on Wall Street in New York City. There they will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced ‘Jif’ not ‘Gif’; Stephen Colbert’s “Me. Me. Me. Me. Me.”; and Björk ‘s “A E I O U.”
Perfect365 uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eye shadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes.
The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including Sigma, Chella, celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast-growing indie label Nudestix.
As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact firstname.lastname@example.org. For more information about makeup artist and indie brand partnership opportunities, please contact email@example.com.
For more information on Perfect365, high-res images, and screenshots, please visit http://www.perfect365.com/press/. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.
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About the Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Film & Video, Advertising, Media & PR, Mobile Sites & Apps, Social and Podcasts & Digital Audio. Established in 1996, The Webby Awards received 13,000 entries from all 50 states and 70 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Google, Vitamin T, EY, YouTube, WP Engine, Advertising Age, Billboard, Creativepool, Daily Pnut, Digiday, FITC, General Assembly, It’s Nice That, Mashable, Northside Festival, NUMA, Protein, RGD, Social Media Week, SoDA, Springwise, Sysomos, Taste Talks, The Hollywood Reporter, TubeFilter, WeRSM, WNYC.
© 2017 Perfect365, Inc. All rights reserved. Perfect365 is either registered trademark or trademark of Perfect365 Technology Company Ltd. in the United States and/or other countries. All other trademarks are the property of their respective owners.