DEERFIELD, Ill.--(BUSINESS WIRE)--Walgreens today announced the addition of NYX Professional Makeup products to its cosmetics selection, marking the latest enhancement as part of Walgreens’ beauty differentiation program, a multi-year, multi-phase initiative to provide an elevated beauty experience to Walgreens customers. NYX Professional Makeup products will be available in nearly 2,000 Walgreens stores across the U.S. and Puerto Rico by this fall, and are currently available on Walgreens.com.
“We are pleased to offer NYX Professional Makeup products to our beauty customers as we continue our journey to become America’s most loved beauty destination,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens. “NYX Professional Makeup products are known for exceptional quality at affordable prices, and new products and experiences are key to our ongoing transformation in this area.”
In addition to carrying a selection of NYX Professional Makeup products, select Walgreens stores will also offer testers for NYX Professional Makeup, L’Oreal and Maybelline branded products by the end of the year.
The Walgreens beauty differentiation initiative began to roll out in 2016, and has since included the addition of trusted brands such as No7 and Soap & Glory on Walgreens.com and in 1,800 Walgreens stores, and most recently Walgreens has added Botanics, an all-natural line of products, to its website and to select stores as part of the program. A new beauty consultant role has also been introduced at select stores as part of the beauty differentiation initiative, providing customers with expert advice on clinical skin care and cosmetics.
To learn more about Walgreens, please visit www.walgreens.com.
Walgreens (www.walgreens.com), one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.
About NYX Professional Makeup:
NYX Professional Makeup, named after the Greek goddess who ruled the night and symbolized beauty and power, is known for high-quality, professional makeup at accessible prices. A leader in the global color cosmetics industry, NYX Professional Makeup is defined by exceptional quality products with rich pigments and high payoff. Featuring a range of classic, seasonal and on-trend cosmetics, NYX Professional Makeup is a must-have among beauty lovers and professional makeup artists. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com