MCLEAN, Va.--(BUSINESS WIRE)--The food and beverage (F&B) leader in the upper midscale hotel brand category is amplifying its offerings to further enhance the guest experience – and bolster ROI for hotel owners.
Hilton Garden Inn, an award-winning brand from Hilton (NYSE: HLT), today announces the transformation of its F&B concept to address consumers’ changing dining preferences, such as healthier and more organic menu choices, enticing new flavors, around-the-clock retail availability, and a more social setting for restaurant and bar service.
“Hilton Garden Inn continually strives to anticipate and cater to the evolving needs and preferences of our guests, while maximizing revenue generation for hotel developers and owners,” said John Greenleaf, global head, Hilton Garden Inn, Hilton. “With these enhancements, we are capitalizing on food and beverage trends that we believe will brighten the F&B experience across our global portfolio of 700+ hotels.”
The F&B upgrade is the second phase of a large-scale initiative to amplify the Hilton Garden Inn global brand, building on last month’s introduction of a revamped hotel design approach that provides six new, customizable hotel prototype options – one for each region of the world where the brand operates.
As with the new regional hotel prototypes, the F&B design may be customized to fit the needs of individual hotels while retaining the light, bright and airy atmosphere that is consistent across the global brand.
Specific F&B enhancements include the following:
- New retail space – will give guests enhanced grab-and-go menu items available 24/7. Among the options will be an upscale mix of healthy, indulgent and fresh foods, including fresh plates; locally-sourced food and craft beers; snacks and beverages; and a specialty self-serve coffee bar. The new concept will replace the existing Pavilion Pantry® in all locations within the next few years.
- Refreshed breakfast buffet – will feature a new, open-display kitchen for cooked-to-order food, while continuing to offer a hot and cold menu and local, daily specials.
- Beverage Centric Restaurant Offering– will offer signature cocktails, varietal wines and craft beers, complemented by appetizers, small plates, dinner entrees with local flavors and shareable desserts.
- In-room dining options – will consist of grab-and-go or “packaged delivery” options available for in- room dining delivery – creating a more on-trend, casual dining option that guests can enjoy at the time they desire. Since every Hilton Garden Inn room has a refrigerator, guests are provided increased choice and control over their experience.
The introduction of fresh F&B offerings builds on Hilton Garden Inn’s longstanding reputation for excellence, as evidenced by more than 10 consecutive years winning guest satisfaction surveys conducted by an industry-leading consumer intelligence firm.
The new F&B concept has initially launched in several Hilton Garden Inn properties, including those in Arlington, Texas; Spring, Texas; Pensacola, Fla.; Silver Spring, Md.; Seattle/Bothell, Wash.; and Krakow, Poland. Numerous other F&B upgrades will be implemented across hotels throughout 2017, and beyond.
Additional components of the large-scale Hilton Garden Inn brand amplification program will launch in the coming months.
Developers seeking more information about the new food & beverage options or Hilton Garden Inn franchising opportunities may visit www.hiltonworldwide.com/design or contact firstname.lastname@example.org.
About Hilton Garden Inn
The award-winning Hilton Garden Inn hotel brand provides guests with upscale accommodations and modern amenities needed for a successful and comfortable experience for both business and leisure guests. The Hilton Garden Inn Promise is to make guests’ stay better and brighter. Guaranteed. Team Members operating at more than 700 hotels around the world are committed to guaranteeing today’s busy travelers have a hospitality experience that includes luxurious, yet affordable accommodations. Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.